12 Second Culture: Preparing you for the pit stops of life.

Paris
By Paris Van Gorder
Feb 6, 2025 | Book Review, 12 Second Culture | Posted in Product Reviews | Never miss an article

Pit-crew coaches know about the pressure to be the fastest and the best. But what could you learn from them?

The need to be the best and rise above is something that almost everyone faces in their day-to-day life. Mike Metcalf and Shaun Peet understand that, as they worked for Chip Ganassi Racing. With Stephen Copeland they authored 12 Second Culture.” The book provides everyday people with practices and strategies to break free of negative mindsets and enjoy life–all while relating to the life of a NASCAR pit crew.  

One of my personal favorite quotes from the book?

When you enjoy something, you are going to both be better and get better at it. Everything in life runs more efficiently when it’s fun, whether that’s a marriage, a friendship, a workout group, or a book club. Enjoyment in the workplace eliminates drama, cultivates competition and builds intimacy- a prerequisite of unity.” 

But why 12 seconds and not 13 or 14? Well, each chapter of the book represents one second and one step in a NASCAR pit stop, all while relating to 12 main challenges people face. 

That’s not all.  

The main building block behind the practices? DECK: diversity, efficiency, culture and kindness. The authors say that through those principles one can improve your workplace environment and your life.

Ultimately, who knew you could learn so much from just 12 seconds of time?

 

 

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