JG Pasterjak said:
Serious question: Why is this a bad thing?
Why is it a good thing? I mean for us, not for Toyota. I get it for them, the domestics have done it forever, esp Chrysler. It looks fine, I'm sure it works fine. So yeah, it's fine... is that really a good thing? With the rabid popularity of the Supra namesake (whatever the reason and regardless if you feel it's valid or not), they could have resurrected the name to give the fans of the name something really cool. Instead, they gave us something that's fine. Yes, it's easy and cheap for them and they'll sell a bunch of them by calling it a Supra.
The looks have somewhat grown on me, I no longer think it's repulsive, I think it's fine (I actually dig the rear quarter angle). I'm sure the transmission is fine, the performance is fine. It's a perfectly adequate sports car for a reasonable price. I will consider picking up a used one in a few years if the values don't hold up, as my wife outgrows the BRZ on track.
But why call it a Supra? It's like when Dodge brought back the Charger name for a 4 door derp sedan. It's just a way to capitalize on the credit from the name while burning the minimum amount of dollar calories.
And they clearly know it. That's why they arranged this whole youtuber apology session (who I think got screwed because now we get flooded with a dozen of these videos at once), trying to convince us that it's not a BMW, that they have their own engine tune, transmission tune, suspension and chassis. If you don't look behind the curtain, that sounds like it's really a totally different car since they hit on most of the major components. But the reality is that any one of us muppets can change out the dampers and springs to whatever, put on a carbon hood and hatch, flash a tune... and what, we can claim that we just built our own car from scratch? Nope, just a modded BMW. Hell, my car has nothing left from the factory besides some of the unibody sheet metal and the windshield. I still call it an E30.
It's not a bad thing. It's just not good, it's fine. And they could have done much better than fine. What if Honda or Ford rebadged a Cayman and called it an NSX or GT, with some new bodywork, suspension bits and tune, would it be a good thing?