racerdave600 wrote:
The real issue is going to be sponsors for the teams. Yes, the coverage sucked. And yes, for the most part people still watch with their TV's, not the internet. Ratings are what brings in the sponsors, not potential viewers on the internet. In the long run, this is going to really, really hurt a large portion of the teams if a more suitable TV package is not implemented. The first question every potential motorsport sponsor wants to know is what the series TV ratings are; especially considering the cost of participation that is ALMS. Having crewed on a team that was always on the hunt for a sponsor (aren't they all), I can assure you this is by far, BY FAR, question one.
And I also worked for 12 years on the other side, in TV production. Ratings are everything, and currently, the Internet has no real verifiable ratings system. And I can't imagine the replay shows drawing a very big audience.
Dave, you make some very good points. But I have to say that television is an industry that is, at the very least, "in transition"..and at the most-in decline. IMO, the sponsors and the networks (I work for one of the best, until this Friday..I've been thinking about this kind of stuff a lot since I found out I'm being laid off) are clinging to the past. Of course, I say this as an MCO..even networks with good content are combining Master Control operations to reduce costs. The technology is out there to do so, and they're using it. Sometimes, I wish I'd actually stayed in production (I only went back to MC to get out of a smaller market and make a living wage ). Regardless of how an event is broadcast, there will still be a need to produce it, shoot it, and mix it.
Sorry for the tangent. I guess what I'm really saying is that the industry (and the sponsors as well..those companies are not immune from the normal addiction to the status quo, either) is a little slow when responding to what's actually going on. They still care about ratings, when much of the audience (especially in the younger demos) is used to getting what they want when they want it online, and through DVD if it's not online. The old rules just don't apply anymore.
Again, IMO..the only thing that will stop the migration from television to the internet would be the death of "net neutrality".
http://en.wikipedia.org/wiki/Network_neutrality
Apologies for posting up a Wiki article (it ain't really really evidence), but that one's a pretty good summary.
And even if ISPs telecom companies are allowed to once again charge by bandwidth, I'm not sure if people would go back to television. To me, it's like when the big media companies bought up all the little local FM radio stations starting about 30yrs ago (have you listened to a station owned by Clear Channel lately? ), and made any station playing anything interesting change their format to a "Lowest Common Denominator" thing to get the number of listeners up. In the short term it worked, but in the long term It backfired, a lot of people installed cassette decks in the car because ther was "..nothing on the radio.." (again, IMO..). I think the same thing's going on in TV right now.
Anyhoo..apologies for another off-topic tangent. But I think the reason so many of us didn't get to see much of Sebring was because of reasons that go far Atherton's decisions about how ALMS is going to be broadcast. Only reason I'm angry with him is because he implied that there'd be coverage on the ALMS homesite (during this transitional period) for folks that couldn't get ESPN3. When I went over there looking for it, all I found was a link back to ESPN3. Grr.