glueguy (Forum Supporter)
glueguy (Forum Supporter) GRM+ Memberand Dork
3/31/23 6:39 p.m.

Wandering the aisle at Advance Auto Parts and saw this filter? Is this really legit Delco packaging these days? Is that a real GM logo (in lower case??)

even if it is legit I'm still mad at whoever is in marketing that looks at that and said "yep, that represents our brand."

 

Puddy46
Puddy46 Reader
3/31/23 6:45 p.m.

Not sure about the rest, but that is GM's new logo.  It changed a few years ago.

https://www.caranddriver.com/news/a35164431/general-motors-new-logo-revealed/

Datsun310Guy
Datsun310Guy MegaDork
3/31/23 6:51 p.m.

Yes - GM changed their logo.  Some electric look I guess.  Did it all go downhill from the GM Mark of Excellence?

 

glueguy (Forum Supporter)
glueguy (Forum Supporter) GRM+ Memberand Dork
3/31/23 7:27 p.m.

Sad that I forgot the logo change. Not a part of dealer branding, not on cars. Meh. This is the first time I can even recall seeing it and it's been half a decade. 
 

The rest of the package still bothers me. 

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