Adrian_Thompson
Adrian_Thompson UberDork
6/4/13 6:57 a.m.

Anyone know what’s going on with Auto Europe in Birmingham MI? The main half of the show room is being converted to a Ducati dealership, the much smaller half still has some cars in it (Noble, Morgan, Evora) plus a handful of Land Rovers Defender’s outside. Are they diversifying or contracting?

Carl Heideman
Carl Heideman
6/4/13 7:22 a.m.

I talked with Eric a few weeks ago at a Lotus club event. He said they're moving part of the business (restorations) to another building they bought nearby in a lower cost area. Since their current building is in the "high rent district" he figured he could lower his overhead a bit by renting out part of the showroom. --Carl

In reply to Adrian_Thompson:

bastomatic
bastomatic SuperDork
6/4/13 7:38 a.m.

I was wondering the same thing! Seems like a tough choice, the "Auto Europe" display was always a head-turner on Woodward, hopefully the reduced footprint won't negatively affect the business.

Mazda787b
Mazda787b New Reader
6/4/13 7:58 a.m.

Any idea where the new location will be? That was always one of my favorite Sunday drive destinations.

Adrian_Thompson
Adrian_Thompson UberDork
6/4/13 9:34 a.m.

Glad to hear they're still going. They still have the workshop on Eaton street, maybee they are putting in a better showroom there too.

Adrian_Thompson
Adrian_Thompson UberDork
8/5/13 3:57 p.m.

My old post has a circular canoe that links back to itself!!

EastCoastMojo
EastCoastMojo GRM+ Memberand Mod Squad
8/5/13 4:53 p.m.

Canoe has been sunk. If it resurfaces, please let us know.

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