This is just dumb. 
When J.D. Power surveys owners for "quality" they ask about brake dust. Many cars get lower quality scores due to the "problem" of brake dust.
Some carmakers have even softened their brake pads to reduce dust (and brake feel). 
~Click Here~ to read this stupid crap.
http://grassrootsmotorsports.com/forum/grm/curious-article-on-brake-dust/11860/page1/
Ugh. I ~hate~ when I do that.....
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