I f'n hate the new broncos. I let it show.
I f'n hate the new broncos. I let it show.
No offense to the OP, but based on my observations and experiences with corporate marketing, this aligns with what I'd expect is being taught at a student level. I'm glad they left a place at the end for some (hopefully constructive) feedback.
ProDarwin said:I got weirded out on the first question. Not only are several of these things synonyms, its super weird that the scale is backward only for exciting vs. unexciting.
It was also backward on "Mean a lot to me". And asking the same question using various synonyms is standard survey practice, so they can collect data on how wording affects response.
I got the NuBronco group. I know very little about NuBroncos and it was been 32 years since I have owned a Ford. So maybe arbitrarily selecting me to answer questions about what Ford means to me and my social cohort was not the best idea. Then again, maybe it was. Marketing is weird.
I did the ID Buzz. What an odd set of questions.
Got the ID Buzz as well. I answered honestly, but I'm probably the last person that should be asked about the emotional impact of a minivan.
I don't think I was the proper demographic to be asked about a supra. Yes, I like the idea of having a supra. No I can't have one practically, I have 2 children that need hauled around.
The questions would make a lot more sense about motorcycles.
In reply to bobzilla :
...Go on...
I got the Ford Bronco. A car for the anti-enthusiast., hipster dip-E36 M3.
The way the questions were worded, it seemed to assume the Bronco was cool and was trying to figure out if I thought that some of that icy coolness would rub off on me as an owner.
I would never buy a Bronco and would feel like a total douche if anyone saw me in one.
My only complaint is that Mk5 Supra wasn't an acceptable answer.
Hope this survey achieves its goal.
I got the GR Supra. Neato.
You'll need to log in to post.
