Paid Article Presented by Motul
Choosing motor oil for an older car—be it 20 years old or 100—is never straightforward. Why? Simple: Oil—like almost every other part we install on our cars—comes in all sorts of shapes and sizes. And modern cars, with modern emissions and fuel economy targets, have only added to the complexity. Shop for oil, and …
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Great. If they could just figure how to market their oil.
Speaking with expert tribologists from the likes of DysonAnalysis, I've often heard Motul makes great marketing for a just-ok oil. Can't say that type of thing on a Subaru forum where people swear on their mothers that switching to $100 of gear oil fixed their transmission issues.
It seems oil is far more complicated than just "which brand is best"...
I had ten years with no kart engine failures running Avgas and Motul 800. I switched and started having them...
AlcantaraFTW said:
Speaking with expert tribologists from the likes of DysonAnalysis, I've often heard Motul makes great marketing for a just-ok oil. Can't say that type of thing on a Subaru forum where people swear on their mothers that switching to $100 of gear oil fixed their transmission issues.
It seems oil is far more complicated than just "which brand is best"...
By marketing I mean get it to the damned store so I can buy it.
amg_rx7
SuperDork
9/12/19 3:14 p.m.
spitfirebill said:
AlcantaraFTW said:
Speaking with expert tribologists from the likes of DysonAnalysis, I've often heard Motul makes great marketing for a just-ok oil. Can't say that type of thing on a Subaru forum where people swear on their mothers that switching to $100 of gear oil fixed their transmission issues.
It seems oil is far more complicated than just "which brand is best"...
By marketing I mean get it to the damned store so I can buy it.
That’s called distribution :)
In reply to amg_rx7 :
Then they should get it to the GD market.