So we bought a new car; 2023 Santa Fe.
My wife liked the base model best. She prefers the key start rather than the button and she didn't want the fancy Nav/infotainment screen....her words "it's just another expensive thing that could break"
All of the local Hyundai dealers are now owned by Lithia so deals are hard to come by. I do enough deals at work to know when folks aren't budging. I only managed to knock $600 off.
They presented the deal and I immediately zeroed in on the $2600 package. I wanted an itemized list which they mostly did. The package was the usual heavily marked up stuff; window tint, upholstery guard, paint guard blah blah blah.
This is the one part of dealerships I dislike; I don't begrudge them the profit........but rather than some package marked up 50% just tell me it's your margin (The last finance manager I dealt with actually did).....I am totally OK with that.
The finance guy did he usual bit of trying to sell is the extra warranty, to his credit he wasn't super high pressure about it. Given our previous Santa Fe has only needed a starter in 13 years of ownership I passed.
Also note when you are doing 0% financing they are even less anxious to deal.
Overall the dealer was nice enough but why for God's sake does this always take 3hrs (note we'd done the test drive on a previous trip).
On the plus side the salesman followed up today to see if we had any questions on the car, which is a nice touch......especially since I'd just dropped 36K.
Overall it was a decent experience.