GMC to Revive Hummer Name With Electric Truck

dculberson said:

NickD said:

dculberson said:

More forced EVs! My freedoms! Noooo!

Not sure if that was aimed at me,

Oh absolutely not, sorry. It's aimed at the EV naysayers that keep claiming EVs are being "forced" on them. There are at least two that regularly use that word abour EVs on this forum.

I mean, how the hell are the bros supposed to roll coal and make loud turbo-diesel noises with an EV? The shame, the shame. Bro Culture will never be the same.

But, with electrics, you can probably put 25" wheels on it with rubber-band BFG all-terrains to Bro even harder, so maybe that makes up for it. 

 'Member hummer? Oh sure I 'member hummer!! You're getting a reboot and you're getting a reboot. Everybodys getting a reboot! Is that torque figure a typo? I dont dislike the idea, just hoping its not total garbage like the H2.

dculberson said:

More forced EVs! My freedoms! Noooo!

Sounds amazing. I love that the "hippie left" vehicle has now become so amazingly powerful. I can't wait to see the road tests of this versus a Cybertruck versus a Rivian. As Raze said, the times we live in!!!

Seems like a two way street to me. I'm trying to decide which stereotype will be more upset by this.

The obnoxious Hummer guys will be fired up because their beloved beast will be reborn, and" forced down their throats" as a "Barbie Jeep" EV.

But the stereotypical EV hippies can't be thrilled with a monstrous EV that's focused on just about everything but economy and environmentalism bringing a bunch of macho bros into their club and flexing on the curbs of the fast charging station.

Vigo said:

Do I detect a bit of tacit acknowledgement of the genius of CyberTruck marketing? 

Should be an interesting vehicle, but i'll wait until it's less clickbait-y to muster my own personal interest. 

+1

I think one of the marketing wanketeers misread towing capacity as torque.

jorcane said:

 'Member hummer? Oh sure I 'member hummer!! You're getting a reboot and you're getting a reboot. Everybodys getting a reboot! Is that torque figure a typo? I dont dislike the idea, just hoping its not total garbage like the H2.

Is this a memberry South Park reference? If so, lol. If not, please watch the memberry story arche and proceed to laugh ass off forever. 

Huh. I have no strong feelings about this. I mean, if we're about to enter a world of EV truck wars, I think...it's...cool...I guess? 

The irony that the brand that represented the pinnacle of early 90's giant urban SUV environment-be-damned look-at-me-ism  is coming back as an eco-friendly truck.

I don't really have any strong feelings about this. I do find it odd that they picked Hummer of all brand names to try this with, I'd have picked Saturn, dusted off the old tooling, and cranked out a bunch of first gen Vues and Skies.

OTOH, Yay electric pickups.

Saturn does seem like it would be a good fit for an EV reboot, but i think it's pretty well dead. In fact, there's some Saturn tie-in with GM's EV1 if i remember correctly. Ever seen Who Killed the Electric Car? 

In the past, it was the manufacturers who were being 'forced', by the state of California. They reluctantly created things that presented "the threat of a good example".  25 years later everyone is doing it voluntarily, but GM is at least 5-10 years behind where they would have been on EVs if they hadn't tried so hard to bury threats to the business model of a century now past. Ironically they're still much further along than Ford, apparently.

The time period between EV1, what you might call 'peak US auto manufacturer hedonism/hubris', and their subsequent bankruptcy and bailouts is pretty short and pretty predictable in retrospect.  Some things have changed, and maybe now the great irony of tying both ends of the spectrum (electric cars and the Hummer which was basically the canary chirping happily away in the mine right up until it wasnt) together into one vehicle will fly, but ultimately we're still in roughly the same sort of $2 gas lackadaisical energy climate that preceded the last meltdown, so another decade from now we might look at a gigantic 2020 Hummer EV as the ghost of a lesson not learned. 

It will cost $99,000 and tick off the greenies despite being eletric. Just watch....

dculberson said:

More forced EVs! My freedoms! Noooo!

Sounds amazing. I love that the "hippie left" vehicle has now become so amazingly powerful. I can't wait to see the road tests of this versus a Cybertruck versus a Rivian. As Raze said, the times we live in!!!

Pretty sure these comments became irrelevant when the 0-60 times dropped below 5 seconds. My sister is a semi-hippie left type that loves her Prius and Leaf. She's not much on the Teslas because their aim is more  performance oriented instead of absolute efficiency. If they built one that accelerated like her Prius and went 500+ miles on a charge she might be interested. 

jorcane said:

 'Member hummer? Oh sure I 'member hummer!! You're getting a reboot and you're getting a reboot. Everybodys getting a reboot! Is that torque figure a typo?

Silent operation, huge torque, and reboot you say??? 

Can I get a pillow top button tuck seat Brougham with effortless torque?  Call it "the Oldsmobile".  

It won't sell well in my area but I'm curious too how it will do in more urban areas. Farmers aren't about to give up internal combustion for what they do.

In reply to Vigo:

Honestly? I think Buick is perfect for it- big China presence, already has an EV (in China), and lacks real brand "identity" here in the states for anyone not over 40. Plus, they already have the Electra name! It's perfect  ! 

Gearheadotaku said:

It will cost $99,000 and tick off the greenies despite being eletric. Just watch....

No it won't. Most seem to understand why the Cybertruck is "the way it is" (huge, powerful, make the hootus feel 10 feet long ect) so they'll focus on it getting more people riding the lightning.

I don't get why this isn't a Cadillac. GM said that they were reinventing Cadillac and that was going to be their EV brand going forward, back when they killed of a whole bunch of models. Of course, no sooner did they say that, they went forward and introduced a new ICE crossover (a rebadged Traverse) and 2 brand-new ICE sedans (which was also shortly after GM announced that cars had no future), so it's clear that as usual, GM has no idea what to do with Cadillac. They also said that the XT# and CT# naming convention a la Infiniti was the future, and now are saying they are moving away from that to give models actual names. 

Gearheadotaku said:

It will cost $99,000 and tick off the greenies despite being eletric. Just watch....

I called the Model S the 'Hummer of EVs" because it is not eco-friendly at all, a 4500lb inefficient form of transportation.

Now there WILL BE A HUMMER EV, and it will be 8000lb not-eco-friendly form of transportation.

So yes, as a greenie I don't approve.

The0retical said:

I don't really have any strong feelings about this. I do find it odd that they picked Hummer of all brand names to try this with, I'd have picked Saturn, dusted off the old tooling, and cranked out a bunch of first gen Vues and Skies.

Somewhat related, as a lot of my childhood was spent in the back seat of a Saturn SL, and later a Vue (which my mom still has). While I know it wouldn't be the same, I'd give anything to have Saturn back on the market.

The0retical said:

I don't really have any strong feelings about this. I do find it odd that they picked Hummer of all brand names to try this with, I'd have picked Saturn, dusted off the old tooling, and cranked out a bunch of first gen Vues and Skies.

OTOH, Yay electric pickups.

Doubt many people would care or even know about Saturn anymore but that being said it would just be badged as a Chevrolet Saturn if they did. But take a look at the huge exposure that gm is getting with this electric hummer. That alone is why this was they did this plus since gmc is a very popular profitable premium brand makes this hummer a very good fit.

nimblemotorsports said:

Gearheadotaku said:

It will cost $99,000 and tick off the greenies despite being eletric. Just watch....

I called the Model S the 'Hummer of EVs" because it is not eco-friendly at all, a 4500lb inefficient form of transportation.

Now there WILL BE A HUMMER EV, and it will be 8000lb not-eco-friendly form of transportation.

So yes, as a greenie I don't approve.

most greenies/hippies don't drive alone buy cars.

MotorsportsGordon said:

nimblemotorsports said:

Gearheadotaku said:

It will cost $99,000 and tick off the greenies despite being eletric. Just watch....

I called the Model S the 'Hummer of EVs" because it is not eco-friendly at all, a 4500lb inefficient form of transportation.

Now there WILL BE A HUMMER EV, and it will be 8000lb not-eco-friendly form of transportation.

So yes, as a greenie I don't approve.

most greenies/hippies don't drive alone buy cars.

 

Zing. 

Ugh. Less obnoxious SUVs. Less it's an electric "truck". More truck shape and truck usefulness with electricity. 

Not that I'm buying, but so far from prototypes and teasers from everyone else, Rivian still looks like the only electric truck manufacturer in the market. 

The0retical said:

I don't really have any strong feelings about this. I do find it odd that they picked Hummer of all brand names to try this with, I'd have picked Saturn, dusted off the old tooling, and cranked out a bunch of first gen Vues and Skies.

OTOH, Yay electric pickups.

If they wanted to market this 1,000 hp thing as a Saturn, Tool's given them a ready made jingle in the form of "The Grudge." "Saturn ascends, comes round again..."

I though the hummer name was sold to a chinese company years ago? 
 

either way, its a vehicle i wouldnt ever consider buying so, moot. 
 

i saw a h2 today which i always liked calling the "boxy monstrosity" from grand theft auto. Im surprised when still i see one in the wild.  I had a short little boss in the early 00's who bought a H2, it fit him perfectly. Guy was like Yosemite sam, his lift boots brought him to like 5', he was all about the compensation. 

In reply to TJL :

One of my junior mechanics bought an H3 years ago. He got the thing stuck in the desert somewhere and we pulled him out with my other co-workers 1st Gen Xterra.

Gave him crap for years about that.

Maybe I spent too much time around Humvees, but I don't think much of them or a brand based off them.