Roasting may be too strong of phrasing, but even having an idea or mindset of what they are or roles they often have within the automotive scene. Some parents are great about raising their children to not see gender roles and to engage in and to play in whatever they choose to and want, this isn't about them. This is about the majority. If it weren't a concern, if not an issue, then the advertisement wouldn't have resonated with people.
Motorsports is definitely better about this then marque specific clubs, the show scene or the cars and coffee scene. Motorsports needs women. When you look into sanctioning organizations the percentage of women involved in making events go, it's far closer to a 50% ratio then the percentage ratio with regards to the number who sit behind the wheel. I understand not everyone wants to take the wheel and some people just want to be supportive of their partner and their hobby, but when it comes to autocross and hpde, I've done my best to get any partner who I've been with to take the wheel from a safety and driver's education standpoint.
I have a close female friend who is an active racer within Lemons, she autocrosses, she's LS swapped a miata, she's built a forged bottomend on a MS3, then turned the boost up north to north of 550hp and blown it up again, she's a long time GRM subscriber and participates yearly in wear your helmet to work day. She proclaims, and accurately so, that she's not a car girl. She's most definitely a car person, but she's not a car girl. That's not due to any sort of non binary preference, it's due to society and the various scene's views of what a car girl is. That's what needs to change. What a car girl is.
Not having expectations of roles, duties, ceilings, desire or level of involvement are a start. Patrice Banks and her efforts are a start. Making any automotive setting a comfortable place and space, including for questions, is a start. Providing or steering towards mentors or even heroes within the hobby, as the video was attempting to showcase, is a start.
We can do better as a hobby. I won't say that it's our job or that it's or duty. I won't say that it's a reflection of what type of people that we are if we don't. I'll just say that I prefer a smile without a beard underneath of it, so more of that in the paddock area is alright by me and acknowledging that may even make me part of the problem, but it isn't about objectifying at all, it's about enjoying experiences and sharing space and time. Close racing is the art of sharing space together in close time and promiexty.