ICYMI: Volkswagen Renames Itself Voltswagen

MadScientistMatt said:

Shades of the time GM claimed they were going to demonstrate their environmental commitment by... changing their logo from blue to green.

I'm hoping this is an April Fools joke. It is likely to draw jokes regardless.

This GM article is from July 9th 2009 or 11.5 years ago.  It's safe to say they decided to stay with blue

Cant fix something just re brand it.  Oldest trick in the marketing departments play book.

I've heard very, very few Americans say, "Volkswagen." It usually sounds like Voltswagon.

You know I really have nothing against electric cars but when someone comes up with this barf-fest pandering nonsense I really do want it to be a flop. Granted I have a visceral reaction to anything that remotely resembles trendy.

I mean, what happens if the market shifts to using methane fired generating stations...............gonna change the name to Fartswagen?

Just kidding everyone

John Welsh said:

This GM article is from July 9th 2009 or 11.5 years ago.  It's safe to say they decided to stay with blue

Yep... management took longer to spot this case of pointless literal greenwashing than everyone else, but they did find it in time to avoid that particular mistake.

David S. Wallens said:

So do we work on e-names for the other car companies? General Motors could become General Electric. (It has a nice ring to it.)

Hyundai could take all of tesla's old ideas and become edison. 

How quickly we forget:

Very funny VW. Now maybe you could work towards making more reliable vehicles (without cheating emissions and, all too often, always illuminated CELs). Meanwhile, any name change by VW should be done to get away from the antiquated 'folks and wagon' badge.

....and now the SEC is investigating them for potentially misleading investors.

John Welsh said:

Seems risky to send out the message of, "we are very serious about EV" as an April fools joke.  

KdFwagen.......lets go back to the start.....

wae said:

....and now the SEC is investigating them for potentially misleading investors.

I sincerely hope that's just the SEC's April fools joke... Unless they plan to suddenly start investigating EVERY corporations stupid fake April 1(ish) marketing press releases.