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Toyman!
Toyman! GRM+ Memberand MegaDork
11/25/24 11:05 a.m.

I looked at the F-Pace before we bought the wife a car. They aren't bad looking. Then I remembered how bad a used Jaguar can be and bought a Volvo instead. 

 

The0retical
The0retical UberDork
11/25/24 11:35 a.m.
DirtyBird222 said:

When the Empire Strikes Back and strikes back hard. India's Tata is laying the smack down on the historic British brand. 

I feel like the demographic they are aiming for is the type to not spend the money on something because those are things they don't spend money on. 

Anytime a car brand says "We're trying to appeal to the younger demographic" I'm immediately interested in how they plan avoid the same issues Scion ran into, but at a higher price point.

Trent
Trent UltimaDork
11/25/24 12:09 p.m.
The0retical said:

Anytime a car brand says "We're trying to appeal to the younger demographic" I'm immediately interested in how they plan avoid the same issues Scion ran into, but at a higher price point.

But when your current demographic is aging out and dying off, what else are you supposed to do?

fidelity101
fidelity101 UberDork
11/25/24 12:17 p.m.

well E36 M3 talk it all you want, marketing is supposed to get attention and they sure did that 

MadScientistMatt
MadScientistMatt UltimaDork
11/25/24 2:10 p.m.
fidelity101 said:

well E36 M3 talk it all you want, marketing is supposed to get attention and they sure did that 

I'm not sure pointing and laughing is what they were going for, but they could have done worse, I suppose:

Jesse Ransom
Jesse Ransom GRM+ Memberand MegaDork
11/25/24 9:15 p.m.

I think the ads look dumb, but I also think I'm going to set it aside until they show me a car. Fingers crossed.

Pete. (l33t FS)
Pete. (l33t FS) GRM+ Memberand MegaDork
11/25/24 9:30 p.m.
MadScientistMatt said:
fidelity101 said:

well E36 M3 talk it all you want, marketing is supposed to get attention and they sure did that 

I'm not sure pointing and laughing is what they were going for, but they could have done worse, I suppose:

That was a highly underrated movie.

 

"They're not supposed to start all the time!"

Video cuts off before he gets in, tries to start it... it doesn't... then he collapses forward in complete bliss smiley

NOHOME
NOHOME MegaDork
11/25/24 11:08 p.m.

The brand-wreck does seem to work for some people. 

MadScientistMatt
MadScientistMatt UltimaDork
11/28/24 3:02 p.m.

Also... copy nothing?

mainlandboy
mainlandboy HalfDork
11/28/24 9:51 p.m.

Given that they want to go all electric, the recall for EV battery fires does not help the situation:

https://www.roadandtrack.com/news/a63021359/jaguar-buying-back-almost-3000-i-pace-evs-due-to-fire-risk/

ShawnG
ShawnG MegaDork
11/28/24 10:06 p.m.

In reply to NOHOME :

She looks like, if you touched her, she'd be sticky.

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