Ok...After having slept on it, I'm changing my answer.
Much like you can reverse engineer a product, you can reverse marketeer a statement.
Regardless of what the marketeers are trying to imply in the press release, they're not going to put anything exotic into one of Toyota's entry level engines. Implying exceedingly unspecific relationships between entry level products and hyper-exotic products means a tenuous-at-best relationship, that is pushing the boundaries of any definitions...Not to mention honesty, integrity, and good taste.
A coating having been applied to the pistons is something that can't really be stretched. Either it is or it isn't coated. In this case then, it is.
I'm going to skip down to the purpose of it being friction reduction. Again, either it is or it isn't. So it's a coating that reduces friction.
Moving on, they're saying it's a "carbon-ceramide" coating. Let's break this term down to its base elements, since we dont' really know their intention here. Leading with the word carbon, implies primarily carbon based. This is more difficult (but certainly not impossible) to stretch the definition of. I'm going to stick with that as well though.
However, while there is little doubt in my mind that ceramide was a translation error, there is more than one possibility of what the exact error was, since ceramic might also seem to technically be an error as well. One is that they mistranslated the definition for the word ceramide, another is that they mistranslated the word for ceramic. Even though there is a technical definition for these, these are terms that marketeers can more so play a bit fast-and-loose with. This is because even if something isn't technically a 'ceramic' that word can be easier for the layperson to get a basic understanding of what the material is/does. In this context both 'ceramide' and 'ceramic' could each lead me to my prediction in slightly different ways, although the former is still considerably less likely than the latter. Ceramide being a waxy substance, could potentially be both improperly translated and stretched to mean a lubricating coating. Ceramic might be also be improperly translated to basically mean a hard non-metallic coating. Either way, I'm sticking with carbon based. So that rules out traditional thermal barrier ceramic coatings, which to the best of my knowledge are neither carbon based nor friction reducing. Meanwhile coatings like DLC or cermet are probably far too expensive for significant use in an entry level application.
So we're looking for a carbon based (hard non-metallic and/or lubricating) coating that can be applied cheaply to entry level engine pistons as a means of reducing friction...
.
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Essentially...Graphite.