Name my business! GRM-quality prizes inside!

BoostedBrandon wrote: "We change your oil, not your schedule."

I like that... quick and says exactly what you do

In reply to oldeskewltoy:

Problem is, that one is taken. It's not even in my state, but it may be copyrighted.

Madame Clark's Sexy Topless Oil Show.

Should generate a lot of calls.

Lickety Lube

In reply to BoostedBrandon:

Well the thing with copyrights is that it is up to the holder to enforce it so you can use it until you get a cease and desist letter :P

but if you're doing more than lube services i.e brake jobs etc. it might limit you, I think the safest name is "Clark's Mobile Car Care"

imirk wrote: In reply to BoostedBrandon: Well the thing with copyrights is that it is up to the holder to enforce it so you can use it until you get a cease and desist letter :P but if you're doing more than lube services i.e brake jobs etc. it might limit you, I think the safest name is "Clark's Mobile Car Care"

Best suggestion yet. If I have the option of going to "Mike's widget lube," where I know Mike is a real dude who works there, I'll pick that place over "wal-widget" every time...even if mike's a dick. :)

"Quality car care. At your doorstep, on your schedule."

"Give your keys to a stranger while you're stuck at work."

Slick Willies?

I'm gonna go against the grain on this.

I don't think your name should be in the title.

Coming from someone who has operated for 30+ years with his name in the title of his business.

It's a great plan early in the life of a business, but it is very limiting later. The hard part is that the company becomes known as the owner, and delegating tasks and responsibilities becomes impossible.

It will limit the growth and prevent you from getting bigger later. I know this is not on your mind, but plan it in a manner that could potentially be franchised or sold later.

My construction company will never be able to be sold, because it's identity and me are indistinguishable. No one else could run it, because the customers want ME. If I had designed the company more independently, I could sell it to someone who would consider it's value independent of me.

The real payday for a business is the day you ultimately sell it. Using your own name will reduce the value of the company at sales time.

Woody wrote: "Give your keys to a stranger while you're stuck at work."

You know, last week I used one of those places that details your car at your place. I had used them once before and they did it while I was home. This time I left the car in the driveway while I was at work.

I only gave him the car keys, but while I was gone he used the built in remote to open the garage door and buff the car in my garage.

NOT COOL!

"oil changes on your dime, not your time"

send me an email jon "at" weekendhorsepower "dot" com

If you are still nit sure on a name, I recommend "automotive house calls" or "house calls for cars". I think those names are evens more self explanatory than just having mobile in the name.

Following Rex's advice, I think I'm going with Convenient Onsite Car Care. It's a toss-up between onsite and mobile though. I am, however, wanting to use Mobil brand oil.

Thanks for all the great ideas.

I would think it's theoretically possible for Mobil Oil to sue you if you name it with Mobile and Oil in the name. Just something to consider.

You're calling your business "COCC"?

scardeal wrote: I would think it's theoretically possible for Mobil Oil to sue you if you name it with Mobile and Oil in the name. Just something to consider.

They can't sue until they tell you to stop.

There's plenty of MOC businesses that have mobile in the title. Now if I dropped the E and used their logo, I'd say they'd sue.

It's also a toss up between car and auto in the title as well.

"For those times when next week never comes"

BoostedBrandon wrote: Following Rex's advice, I think I'm going with Convenient Onsite Car Care.

No offense, but that's a very forgettable name. It describes the business, but it doesn't exactly roll off the tongue. Unless someone writes it down, and that's a bit to write, they may not remember it by the time they want to contact you.

Just putting that out there. I wish you great success.

Three thousand miles: none of them to the shop.

Long-form:

"Miles to see the winning goal: one-hundred-seventy-eight. Miles to help a friend: seventy-five, in the snow. Miles to pick up that last minute gift: fifteen. Miles to the beach: two-hundred-forty-five. Miles to get an oil change: zero. The miles we drive bring us so many precious things; an oil change isn't one of them. Brandon's mobile topless oilchange awesome kickass - three thousand miles, none of them to the shop."

Yeah, it's pretty derivative.

The more I think about it, the more I think I'll shorten it. I'm not set on the word convenient, but that's the big thing I'm trying to sell people on, convenience.

Convenient Oil Service. "oil changed before you wait"

Rex has it with keeping your name out of it. bingo! mosbey, that is an excellent ad campaign, brilliant for radio or tv. a bit much to read on a billboard maybe...:)) but I LOVE it.

I'd say use the word convenient in your tag line. something like this:

Mobile Sprint Lube "Convenience for you, in hands you can trust."

something like that.

Shorten it, and make it connect with a younger generation.

The word Mobile is a good one, not because it will connect you with Mobil Oil, but because it will make people think of things like mobile phones, mobile connectivity, mobile convenience.

Consider text type shortcuts, like KarKare2U, Mobile Mechanix, or Gr8 Lube, They are memorable and lend themselves to good graphics.

Mobile doesn't mean these days that you use Mobil Oil. It means you can be tracked on Twitter.

So, set up a mobile scheduling system that can be put the control in the hands of anyone with a cell phone, and make an effort to use tools like Twitter.

"Mobile Won" Like Mobil 1, but better

"Oil on Wheels" We come do your oil changes because you're too berkeleying lazy to do them yourself

"Sir-Lubes-Alot" I like old oil and I cannot lie, lame Jiffy Lube can't deny, that when I see a car with a magnet drain plug and some black oil in the pan I GET SPRUNG