z31maniac said:
I'm not the nicest person, but I'm upfront and polite, and I've NEVER had the experience many of you have had. And I've purchased 6 new vehicles from dealers and few more used from dealers.
I'm legitimately curious why so many have bad interactions.
I've sold for about 6 dealerships. I say "about" because three of them were under the same ownership. It depends on the sales model/training they use. My first experience was the [insert name I forget] method, or as we salespeople called it "meet, greet, get em on a sheet." It utilized weeks of training including roleplay, and carefully-selected language to psychologically manipulate the situation for the best sales outcome. It was all chosen to not be an outright lie, but to firmly mislead them into thinking something.
Customer: I want free floormats and rust treatment
Me: No problem (storing away the information that I need to get an extra $1000 when I draw up the offer)
Customer: I want a day to think about it
Me: No problem, but maybe you should put a refundable deposit on it because that guy over there is shopping for the same car.
In our meetings every week, we had this call and response like a church. The sales manager would say "Savvy customers will see right through you." and we responded, "there's no such thing as a savvy customer."
Another dealer I sold for had very little training. We were all just given a goal of a certain profit margin on each car and a weekly goal of a certain total. We had the freedom to simply negotiate prices that gave us what we needed in our paychecks and what we knew would keep the business profitable.
The first dealer made millions, had huge TV ads, the owner had a huge mansion. Our holiday party was a black-tie renaissance-themed boar roast at the fanciest country club. The second example, the owner barely kept afloat, lived in an apartment, and our marketing was hand-written posters under the hoods of the cars. Sometimes we had balloons. For Christmas he gave us all frozen turkeys.
In honesty, I preferred the second example. I didn't feel like I had to wash the filth off me at the end of the day and it felt honest. The bottom line is that all dealers have to make money. It's a business. My last straw was when I had a college student looking for a $4000 car so I had the guys pick up a Ford Escort at the auction for $1500. We detailed it and she financed it. The amortized total she was going to owe was going to be over $8000 on a car that will be worth $500 when it's paid off. I sold her on that car. Me. My psychologically-manipulating words talked her into that debt. My commission for that sale was twice what her down payment was. Made me kinda sick.
It's all going to come down to the type of dealer. There are some who sell cars and try to make as much money as they can, and there are some who play all the games to get that extra $2000 per sale.