OK, marketing is officially Silly

So I just dropped by the Truth About Cars site, where they highlighted a "broughamic treasury" aka 30 years of Chrysler New Yorker commercials.

There's an old ad photo of a late-70s dude ogling a late-70s NY in a kind of daffodil colour, complete with half-vinyl roof. Those were the days, right?

Across the bottom of the photo, somebody has spent some of GM's hard-earned money to provide me a link so I can "Compare to the 2012 Verano."

How is this helpful to any conceivable person's purchasing decision??

Acid trip for 40 years?

"I do not always buy cars with carburetors that get 12 miles per gallon and 150 horsepower out of 360 cubic inches, but, when I do, I compare them with the 2012 Verano."

Stealthtercel wrote: "I do not always buy cars with carburetors that get 12 miles per gallon and 150 horsepower out of 360 cubic inches, but, when I do, I compare them with the 2012 Verano."

You, sir, are an interesting man.

Joey

Needs more Montalban.

So how did the Verano stack up?

You don't think I ever actually click on stuff like that, do you? If I did, the NSA would instantly know everything about me, including how much time I spend on car sites when I ought to be working. [adjusts tinfoil hat]

Stealthtercel wrote: "I do not always buy cars with carburetors that get 12 miles per gallon and 150 horsepower out of 360 cubic inches, but, when I do, I compare them with the 2012 Verano."

Come on now, the 360 2bbl was rated at 180. Don't take the other 30 horses away. Was bad enough as-is. And no matter what, a Verano could never have a crushed velvet front bench seat as plush as the '75 Chrysler.

One of those Newports donated its 360 block, crank, & rods to my Barracuda. It's making a good bit more than the original 180 HP now.

Speaking of large old Chryslers, we had this show up at the autocross yesterday.

It was driven by a young girl, obviously at her first event, and she was taking things very conservatively - no faster than 20mph on the straights, and - seriously - at a walking pace through the corners, and the car still had this much body roll!

It was very cool seeing it out on course though...

Rob_Mopar wrote:

Stealthtercel wrote: "I do not always buy cars with carburetors that get 12 miles per gallon and 150 horsepower out of 360 cubic inches, but, when I do, I compare them with the 2012 Verano."

Come on now, the 360 2bbl was rated at 180. Don't take the other 30 horses away. Was bad enough as-is. And no matter what, a Verano could never have a crushed velvet front bench seat as plush as the '75 Chrysler. One of those Newports donated its 360 block, crank, & rods to my Barracuda. It's making a good bit more than the original 180 HP now.

i think the 360 4 barrel was rated at 200 in 1978.. at the very least, that was the last year that they got a forged steel crank and stronger rods, so you could throw some power at them and not worry about the bottom end getting splattered across the pavement. that 7.5:1 compression ratio was just begging for some sort of boost to be stuffed into it..

No 360 got forged cranks or rods. All cast, but decent castings.

petegossett wrote: Speaking of large old Chryslers, we had this show up at the autocross yesterday. It was driven by a young girl, obviously at her first event, and she was taking things *very* conservatively - no faster than 20mph on the straights, and - seriously - at a walking pace through the corners, *and the car still had this much body roll!* It was very cool seeing it out on course though...

Bitchin'. Looks like a '64 Imperial there. They were still body on chassis in those years (though '66). The chassis dates back to '57 or '58.

what exactly IS a verano? I think I've heard OF it, but without googling it I can honestly say I have no clue what kind of vehicle that is....

I keep thinking "Murano"

I didn't know either. I thought Versa.

I did a google image search and this was the first image that came up

It's a car for old guys, which we are obviously not.

A Verano is essentially a Buick Cruze. The turbo version is getting decent reviews. To my knowledge, the results of Zomby's search are not an option, although I wouldn't vote against the idea.

BTW, my apologies about the hp of the old Chryslers. I didn't mean to strike a nerve. I, um, winged the data from memory. I notice nobody quibbled with the mpg, though.

My roommate, circa 1980, had a Charger/Cordoba with the 360 and it motored pretty good. No idea on the mileage, but there was definitely no shortage of power when you needed it.

"Silly" is not the term I use for marketing or the people in that business...