Peugeot to Pikes Peak?

Just got this release:

Peugeot returns to Pikes Peak

In keeping with its combative nature, Peugeot has decided to contest the 2013 Pikes Peak Hill Climb (Colorado, USA, June 30) which continues to stand out as one of motorsport’s most exacting, internationally-reputed competitions.

Peugeot’s bid to win the unique, Colorado Springs-based event with the Peugeot 208 T16 Pikes Peak has led to it joining forces with such key partners as Total, Red Bull, Michelin and Sébastien Loeb.

Peugeot’s participation in this epic race, which has previously seen the Brand triumph with the legendary 205 T16 and 405 T16 Pikes Peak, is a natural extension of its international offensive which is itself illustrated by the globalisation of its sales and the success enjoyed by the new 208.

OOhhh, Now that I want to see. A full on effort with something akin to a modern WRC/Group B hybrid with some serious manufacturing $'s behind it. The trouble is they need to smash the record to look good, either that or a heroic failure.

Prepare for Climb Dance 2: Sebastien's Boogaloo

Loeb! Wooooo!

It's a tarmac race now. Loeb rocks on tarmac. He'll probably do pretty well.

Loeb is a robot. This will be awesome!

Wonder if I can convince the wife this would be a good year to go? I've never been and want to go desperately!

We have friends that live close by, I think a trip is in order this year.