I'm in MR, so everything is free. Now if only it was free in a monetary sense.
I'm certainly not suggesting some crazy 1800lb car with all panels drilled, and a bare aluminum race seat, and no dashboard, and trunk cut out, etc etc. You have me wrong there. I agree there can be "too light." There are very light cars that would be just silly for rallycross, just like there are heavy cars that would be silly. Then again, I've seen audis and subies and e30s and MR2s look downright pathetic at events too.
What I'm talking about is that taking (for instance) an e30 and taking out the heavy backseats. taking out the sunroof (which is weight up high, right where you don't want it). And (though I haven't done it), removing bumpers which are heavy and and in absolutely the wrong place for weight on the car. I keep them since my car is street-legal. Taking out 45lbs of power window motors and stuff. Things that are reasonable and reversible. Not swiss-cheesing of a car to get it into kart weight. Reducing weight to take advantage of the car's balance and to maximize its limited engine power.
Comparing a 323GTX and an Evo isn't really fair as they are generationally different in capability. It would be like comparing a 323GTX on course with a 1960s Mustang.
Maybe I approach things from a more RWD-centric viewpoint. An Evo or STi can compensate for their weight by pure power, advanced AWD systems, and great geometry. In the RWD classes you know most of us are running a bunch of 1980s-1990ss cars that are reasonably similar in performance. Cars like the BRZ are what are going to take over the RWD classes once they are cheap enough to trash in rallycross, no question. Not because they're heavier, but because they're better in almost every respect than an e30 or e36 or RX-7. The same reason that new cars generally dominate every other motorsport out there where they're allowed to. Hell, anyone remember the Honda Odyssey vs. (some old sportscar) comparo? Right now is prime time for RWD cheap cars because most newer RWD cars are not suited to rallycross, or the ones that are are still too expensive to make them widely affordable to rallycrossers. That's gonna change in the not too distant future I think.
And sure, the lightness equation differs if you have a 300hp AWD car that is fast with a full load of passengers, as compared to a 120hp e30 or Miata or Civic which is substantially more......er.....strapped for power. Again, I'm speaking of 2WD classes primarily because that's where the light cars tend to live.
I don't think the "subie crowd" at rallycross runs 17" wheels to be cool (for the most part). IN most cases you have to to clear brakes (my WRX can only fit a very few 16s, maybe). Guys who use these cars for DD and trackday duties aren't going to put tiny brakes on just for rallycross, that's not reasonable for most people. Most of them are just using stock wheels because they're cheap and readily available secondhand. Would be great if we could all afford some Braid wheels, for sure...
Brakes and all kinds of other things are "free" in regulations, sure. But in a budget-oriented motorsport, not a lot of people want to drop thousands of dollars on brake kids or ultra-lightweight wheels or whatever. Hell, most of us in this region run secondhand rally tires because it's hard to swing $1k per season for fresh ones. So yeah, there are plenty of other ways to make a car faster. But the one thing they all have in common (aside from improving your driving), is that they cost money. Weight reduction is free in the monetary sense, so it's obviously going to be popular in a budget-oriented motorsport.
Were I Ken Block with unlimited budget, or Warren....yeah, I'd have all kinds of neat stuff on the car. But I'm not. I have a $500k mortgage, payments on our street cars, and 2 kids. Buying a lightweight brake kit doesn't make financial sense. Nor does dropping $1k on wheels that are 2lbs lighter than my stock 14s.