So after much debate and a year and a half I sent my BRZ on to a new owner. In my ownership there was both good and bad, so I'd thought I'd write a quick cliff notes review.
The Good: It feels like a race car. The steering is great, almost Porsche-like, and everyone looks composed driving it. Turn in is good, cornering grip is also very good, even on the low grip Prius tires, and brakes are better than average. I also happen to like the way it looks. All in all, every trip was an adventure unto itself. I know I am going to miss the way it drives.
The not so good: It feels like a race car. By that I mean it punishes you for enjoying it. The seats are among the worst of any car I've ever had. The ride equally so. My back is admittedly not great, so that doesn't help, but after owning BMWs, Porsches, and even the 370Z and MR2s, there are much better options in seating, and certainly shock valving.
I believe most of the ride issue on the BRZ centers on the poor shocks. I had plans for Konis but instead have been buying parts for the Miata. I'd like to think they would help. Even without the back issues, when pressed hard, the shocks lose their composure, especially at the rear where it seems the rebound turns to mush. Like many companies, they dial in a bunch of compression to give it a sportier feel I believe. And I know its a cheaper car, but I'd like to see a bit better materials in areas, especially on the interior. And then there's the power debate. Some say it has enough, some complain, but in the end it needs more, period. When you have trouble staying up with mini vans and SUVs, you have a problem. See in hole in traffic, and the woman in the CRV with 4 scream kids easily beats you too it, while the kid in the back laughs at you for just making noise and not going anywhere! It needs more power.
In the end, I started to dread every trip in it as I knew I would be in pain for a day or two afterwards. It is the only car I have ever had or driven where this is the case. I know at 53 I am definitely not in the target age group for this car, but...
Suggestions: Subaru should really offer a better seating option for this car. I would have paid for a better seat and I would bet many other customers would too. Not a single person that rode it in liked the seats, and most verbally complained. My wife refused to ride it after just a few times in the car.
The aforementioned power. At least offer it with the same engine configuration at the WRX, its the same block. My wife's RAV4 blew it into the weeds in an impromptu drag race a few weeks ago, it wasn't even close. You can go on and on about how it was built to go around corners, but if everyone beats you to the corner, how will you know?
I'm torn on shocks. They are easily replaceable, but a sort of the suspension would yield big dividends. Dan Gurney has Toyota ties, bring him out of retirement and let him work on it.
Conclusion: If it were only a toy and you used it to autocross or track days, I wouldn't be nearly as hard on it, but as a daily driver, it fails. Now if I were 25 things might be different. That said, my 20 year old nephew said many of the same things I said here, so who knows.
What you have is a good car in many ways, but with a few tweaks to the formula, Subaru and Toyota could have a fantastic car. I'm glad they make it, but it also makes me sad that it is so underdeveloped at the same time.