Jeff
Jeff Dork
7/27/12 9:29 a.m.

My new wife has encouraged me to go big. While I know I can't just run out and start an Indy Car team (I don't have the requisite 100 million to start with so I can make 10 million in racing) I want to get a handle on the logical steps one has to take to start a racing team (even a small touring car professional team).

I think we have a few folks in the racing industry here. How do you map this out? You need a car, a driver (I'm old and slow, so not me), sponsors, and crew. What else?

Additionally, if any of you have contact with people who run professional teams (or high level amateur) please PM me their contact information with their permission. I need to talk to folks who do this.

Thanks as always.

stuart in mn
stuart in mn UberDork
7/27/12 10:17 a.m.

In the magazine they've been running a monthly column for quite a while about the Nonnamaker family and Team Sahlen racing - there has been a lot of information in there about what it takes to own and operate a race team.

http://teamsahlen.com/ http://www.nonnamakerracing.com/

Javelin
Javelin GRM+ Memberand MegaDork
7/27/12 10:21 a.m.

Can I be your driver? I come with a sponsor!

aussiesmg
aussiesmg UltimaDork
7/27/12 10:26 a.m.

Mechanics, cooks, team leader, administrator, lap timers, computer guru, etc

yamaha
yamaha Reader
7/27/12 10:33 a.m.

Unless one of the above are pulling double duty, you would also need a driver for the transport vehicle, spotters(several professional drivers so to say "Come with them"), etc....

It depends if you can find people who are willing to go above and beyond for reasonable pay.....basically, people who do it mainly for the love of autosports.

I approve of this idea, and your wife must be a keeper.

For full bodied cars, isn't Conti or the mx5 spec series about the most affordable to get into?

stroker
stroker Dork
7/27/12 10:37 a.m.
Jeff wrote: (I don't have the requisite 100 million to start with so I can lose 10 million in racing)

FTFY

Adrian_Thompson
Adrian_Thompson Dork
7/27/12 10:38 a.m.

I've known a few people involved in pro racing, and every single one of them, driver, mechanic, team owner etc have all come up from club racing first. You need to prove your chops at the bottem. Start by teaming up with a friend/local driver and offer to be his team manager so he/she can just get on with driving while you organize everything from entries, to prep, to trasnport, timing the lot.

DWNSHFT
DWNSHFT HalfDork
7/27/12 11:04 a.m.

Pick a series and googlemaps the distance to all the tracks they run in a season. Add up all the miles, divide by 6 MPG and multiply by your favorite estimate of the price of diesel. Pour yourself a cup of coffee and mull it over. The cost of the car is just a small piece of the budget.

David

PHeller
PHeller SuperDork
7/27/12 11:11 a.m.

Your sponsors will want to know how successful you are. The more time you spend getting interviews, getting on the podium, and being featured in magazines, the more success you'll have finding sponsors in the big leagues.

You'll need to use a proven chassis and win many races, or something thats unique and draws attention to your team.

That's why drifting has been so successful. It attracts big crowds and small budgets, but the sponsors gets lots of airtime because of how much press the events get. Many drifting teams are one part motorsports and five parts media/marketing/flatbrimmers who make whatever they do sound freakin awesome to the kids.

racerdave600
racerdave600 Dork
7/27/12 11:59 a.m.

I've never owned a team, but I've crewed in several series (IMSA, SCCA, NASCAR), and have a friend that was a team owner, and my best advice is to start small, not big. Unless you have a massive amount of money burning a hole in your pocket, or know someone that is, that's the best way. I would also start in a series that manfacurers are interested in, and to me, that means a street stock series like Grand Am Cup, or whatever it is called this month.

And if you go that route, you can sell seats to make a bit of money. It won't pay your entire bill, but helps. Keep in mind that if you want to win, this can still be extremely expensive, even at this level. Especially if you want overall wins. However, I think they are running the B-Spec this year, so that might be an option. You still have to build the car, you still have to test and understand it, you still have to fund your transportation, crew costs, meals, fees, crash damage, consumables etc., etc., etc.

Pro Spec Miata might also be a good option, but you can't rent multiple seats with the same car so it does reduce that ability to make money. But if you pick a series with some type of TV exposure, it does increase you chances of getting some sponsorship dollars. Don't expect someone to fork over a million to slap their name on the side of your Mazda though, you have to be realistic.

If I remember correctly, our yearly bill in the late '90's was near the 6 figure mark (not including the cars), and that was before you had to strip and seam weld the cars, etc. Our first year in NASCAR Dash series was almost half a million in 2000, if that puts this in somewhat of a perspective.

Not trying to talk you out of it, but saying you need to understand the car costs are sometimes the least of your expenses. You need to be a REALLY good businessman to run a successful race team, one that makes money instead of one that drains your bank account and sucks away your will to live!

Jeff
Jeff Dork
7/27/12 12:15 p.m.

Thanks for the feedback so far. Current action plan;

Find a local team to help manage, work with, shag coffee and donuts for. I'm in the GTA, so if you know of anyone who needs help let them and me know.

Start talking to people. Mosport is less than two hours away. I need to go talk to people.

I realize the cars and the actual race are only a very small part of running a team. I like and am fascinated/highly motivated by the business side. How do I create value for a customer and get them to pay for it? I like meeting people and finding out what they're interested in.

Ranger50
Ranger50 SuperDork
7/27/12 12:16 p.m.

Start small LOCALLY. Forget trying to be national out of the box. Race the tracks around home with sponsors from HOME. Prove yourself out. THEN stretch yourself out to other tracks, and then sponsors.

Duke
Duke PowerDork
7/27/12 12:24 p.m.
stroker wrote:
Jeff wrote: (I don't have the requisite 100 million to start with so I can lose 10 million in racing)
FTFY

I think he was saying he didn't have $100 million to make into $10 million.

Jeff
Jeff Dork
7/27/12 12:38 p.m.

I was citing the classic dity that applies to many passions;

How do you make $10 million in auto racing (or in the wine industry, or a restaurant, or....)?

Start with $100 million

dean1484
dean1484 GRM+ Memberand UltraDork
7/27/12 2:59 p.m.
Jeff wrote: I was citing the classic dity that applies to many passions; How do you make $10 million in auto racing (or in the wine industry, or a restaurant, or....)? Start with $100 million

Q:How do you make a small fortune? A: Start with a big one and go racing!

Shows are at 10 and 11.. .

novaderrik
novaderrik SuperDork
7/27/12 3:59 p.m.

start out with Chumpcar/Lemons and try to make as many races as you can.

racerdave600
racerdave600 Dork
7/27/12 6:06 p.m.

Getting sponsors these days is tricky. You have to show them a benefit to giving you money. Are they getting it in TV viewership? If so, what are the ratings and how much is your car typically shown on air? Are there networking opportunities? What about the opportunity to promote good will such as in a charity? There are many different ways that sponsorship might be appealing, but the bottom line is, how will it benefit them. In the end, if there is no value, they won't consider it or won't renew.

We had a radio station sponsorship for a while, and would do interviews on air and take the car out to remotes. It wasn't a fortune, but it helped pay the lodging expenses. The point is, you never know who might want to sponsor you and what they may bring to the table.

What it does take is being a good salesman and knowing what you have to offer. And it takes a real desire to excel at the track. It's much easier to get sponsors if you run well. Also, make sure the car is spotless and remains that way throught the weekend. (for instance, our car was waxed and cleaned after every on track session, no exceptions) It needs to always look good, and hire a graphic artist if you don't feel capable of producing an overall theme. Many teams overlook this aspect, but it makes a huge difference in presentation to potential sponsors.

fasted58
fasted58 UltraDork
7/27/12 8:20 p.m.

become a drug lord first, the rest should be easy

corytate
corytate Dork
7/27/12 9:55 p.m.

I'll be one of your team mechanics.
I'm just starting out in the field but I work cheap. lol =]

that said, my plans for this (my dream is essentially the same as yours) is to start a performance shop in a few years, go racing with adverts on my cars, work my way up to having other cars and drivers and events.) and sponsors of course.

speedhunters has an article on the front page (or top of the 2nd) about a performance shop in TN that started from a very small business loan and a garage and turned into a legit performance shop, sponsoring a drift car and making connections with BIG names in the industry.

Everything I've heard about starting a race team is that unless you absolutely have enough money to buy your way in and pay for several losing seasons in a row, its all a crap shoot.
also:
1)DREAM
2)HARD WORK
3)MONEY
4)MONEY
5)STIG
=PROFIT

DukeOfUndersteer
DukeOfUndersteer PowerDork
7/28/12 2:43 p.m.

It will be tough. You never make money in auto racing, only lose money.

Start out with building a Chumpcar or LeMons car, rent it out to a group of drivers. From there, start with building a Spec E30 or Miata car with someone to help with costs. You can rent it out at the track. They will cover any crash damage that occurs. Rent a small building WITH AIR CONDITIONING. The bigger the car you get, the more money will come. Get a truck and trailer. You can get a nice 2 car hauler for $5-10k.

It would be tough without a financial backer. I would love to do something for running some Spec Miata or E30 stuff.

moparman76_69
moparman76_69 Reader
7/28/12 3:43 p.m.

So the question is do you want to be a team owner or a car chief/crew chief? Sounds like team owner is where you're aiming at, dealing with the business side. Although I'm sure the big name team owners have minions to handle that part of it too.

JohnInKansas
JohnInKansas HalfDork
7/28/12 3:50 p.m.
corytate wrote: I'll be one of your team mechanics. I'm just starting out in the field but I work cheap. lol =]

+1. Seriously. Have tools, will travel.

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