Special attention to Alfadriver, and everyone else:
Reading the WSJ article about fuel economy mandates and the new Fiesta. It said:
"The Fiesta with a manual five-speed transmission is rated at 37 mpg on the highway. But spring for the "PowerShift" six-speed automatic, which uses a double-clutch system increasingly common in Europe, and the Fiesta's rated highway mileage pops up to 40 mpg."
Hmmm... I get that a twin-clutch might get marginally better mileage around town, but on the highway only a gearing change would likely make a 10% improvement. So I downloaded the brochure, which says: Manual (5-speed) 29/38 mileage; Powershift (6-speed) 30/38; Powershift with SFE package 30/40.
[Brochure says mileage figures are estimates, which probably explains the difference from the WSJ article.] No gear ratios are given.
So the SFE does get 5% better highway mileage. Cool, so OK, what's the SFE package? The Super Fuel Economy package includes "side tire deflectors, underbody shields, lower grill blocker, cruise control" and T-rated tires on 15" wheels. It's only available on the mid-level SE with the twin-clutch transmission. The top SEL gets 16" wheels.
So, Ford is touting the 40 MPG number all over the brochure. Yes, it's something to be proud of and worth bragging about. 40 MPG is good for a gas-engined modern car.
But why not equip ALL the Fiestas so they get better 5% highway mileage? It seems only the tire deflectors (I assume these are little aero bits in front of or behind each tire), underbody shields and grill blocker would be necessary; I'm sure these are all plastic bits that are quite inexpensive to make by the 100,000s and cheap to install. I'm guessing even the base S 5-speed would see the same improvement from 38 to 40.
Is this a way to get people to upgrade to the SE? Why is cruise part of this package? My point is that I wish Ford installed the SFE on every Fiesta so they could brag about 40 MPG without a little asterisk. I think the Fiesta will help Americans realize that small cars can be great transportation and that (for most people most of the time) big cars are a luxury, not a necessity. So I'm not razzing Ford or the Fiesta, but why not go the extra little bit to install it on every Fiesta?
I bet Ford sells a ton of these from the dealership parts department as buyers install them on their own. Maybe this is so the parts departments make more money?
Wishing Ford and the new Fiesta the best, But Scratching My Head, David