David S. Wallens
David S. Wallens Editorial Director
9/11/24 2:53 p.m.
feature_image

Win ads used to be such a big part of our sport.

Just googling “Richard Petty win ads” brought back a slew of vintage magazine ads from major companies like STP, Champion, Ford, Plymouth and Pure Oil.

These firms saw that winning on Sunday sold on Monday.

Among today’s press releases received here at GRM: Tom O’Gorman Earns Sixth National …

Read the rest of the story

Appleseed
Appleseed MegaDork
9/11/24 3:07 p.m.

My favorite WIN ad of all time .

J.A. Ackley
J.A. Ackley Senior Editor
9/11/24 5:35 p.m.

I do remember the Chevrolet and Ford win ads in the USA Today during the 1990s after they scored a NASCAR Cup race victory. I might have saved a few of those.

Coniglio Rampante
Coniglio Rampante Reader
9/11/24 5:49 p.m.

Not an ad, but my dad used to say "well, Jackie Stewart drives a Ford."

Kid-me thought "that's cool!"

Older-me realized the joke he made comparing the Ford Cosworth DFV motors in the Tyrrell F1 cars ... and the 200ci straight six motor in whatever family rust-box we had at the time. wink

CrashDummy
CrashDummy Reader
9/12/24 7:17 a.m.

Why stop at a print ad when you can film a full 30 second TV spot? 

https://www.youtube.com/watch?v=0wiR22c5kfA

 

Datsun240ZGuy
Datsun240ZGuy MegaDork
9/12/24 10:59 a.m.
dyintorace
dyintorace GRM+ Memberand UltimaDork
9/12/24 11:13 a.m.

I'm pretty sure Porsche has done it the best over the years.

Purple Frog
Purple Frog GRM+ Memberand Dork
9/12/24 12:53 p.m.

Recently I've come to realize just how much racing advertising influenced my purchasing in the 60s-70s-80s.   I was a Shell gas, Champion Spark Plug, Kendall Oil, Goodyear Tire, etc. bigot.

Pete. (l33t FS)
Pete. (l33t FS) GRM+ Memberand MegaDork
9/12/24 1:06 p.m.
Appleseed said:

My favorite WIN ad of all time .

Now there's some nostalgia!

carguyrory
carguyrory New Reader
9/12/24 3:42 p.m.

In reply to Pete. (l33t FS) :I still have mine!

 

Wally (Forum Supporter)
Wally (Forum Supporter) GRM+ Memberand MegaDork
9/12/24 8:31 p.m.

In reply to Appleseed :

I used to have that poster on my wall. 
 

Not an OEM but TEO and Bicknell post winners ads on Facebook 

 

z31maniac
z31maniac MegaDork
9/13/24 12:07 p.m.

What is a "win ad?"

I just don't think I've ever heard that term before. 

Datsun240ZGuy
Datsun240ZGuy MegaDork
9/13/24 12:23 p.m.

In reply to z31maniac :

All over the car magazines. 
 

Datsun240ZGuy
Datsun240ZGuy MegaDork
9/13/24 12:26 p.m.

z31maniac
z31maniac MegaDork
9/13/24 1:08 p.m.

Posting more of what has already been posted with no explanation doesn't really help.

That just looks like a normal car/product ad to me?

Wally (Forum Supporter)
Wally (Forum Supporter) GRM+ Memberand MegaDork
9/13/24 4:43 p.m.

In reply to z31maniac :

It would be an ad placed with a recent event's winner.  An example would be when Dale Earnhardt or Jeff Gordon won a race the next day papers all over the country would have Chevy ads placed congratulating them for winning.  Car and part manufacturers ran them regularly.  Here's one from goodyear when they beat John Greenwood's BFG sponsored cars  

Edit: they would be tied to bery recent events and not a general ad campaign. 

z31maniac
z31maniac MegaDork
9/13/24 4:48 p.m.

In reply to Wally (Forum Supporter) :

Gotcha, thanks!

Wally (Forum Supporter)
Wally (Forum Supporter) GRM+ Memberand MegaDork
9/13/24 6:13 p.m.

In reply to z31maniac :

You're welcome

Pete. (l33t FS)
Pete. (l33t FS) GRM+ Memberand MegaDork
9/13/24 7:00 p.m.

In one of the first issues of GRM that I ever bought, there was an article about the Runoffs or some other championship, and there was a win ad that featured some of the same photos as the magazine article.

I remember a pickup (Nissan Hardbody?) locking a front wheel on corner entry, smoke billowing from the tire...

 

Maybe it wasn't promoting Hoosier tires or some other product, but the timeliness of the ad really struck me.

 

(Remember back when one could cheaply buy a new 4 cylinder mini truck with 2wd/manual transmission from practically any manufacturer, and some people realized that they'd make a good racing class?)

David S. Wallens
David S. Wallens Editorial Director
9/16/24 7:20 p.m.
Keith Tanner
Keith Tanner GRM+ Memberand MegaDork
9/16/24 7:28 p.m.

Mercedes did a lot of F1-related ads a few years back. 

Also, there's this current campaign. They didn't hire him for his face or on-camera presence :)

You'll need to log in to post.

Our Preferred Partners
chtNTa66PjlAEzlz6vX8qHZdxhXskD9F5zp8jOyDSTWulckJPdUhWj8m2ALk0amR