Has anyone seen that Nissan commercial where a guy is relating the "crazy story" of going to a Nissan sales event where the salesperson tells him that the Rogues are "going fast" and he concludes that he has to buy it?
What a display of absolute contempt for your customer base. "I am a low information rube who was persuaded to buy a vehicle by the salesperson using the oldest line in the book to create a false sense of scarcity and I somehow think this is a story worth proudly retelling, rather than bearing my shame at being rooked in silence."
Interesting related tidbit, the average new car buyer's income has now risen to $115k/yr:
https://gmauthority.com/blog/2024/01/car-buyer-experience-improved-in-2023-study-shows/
Duke
MegaDork
9/6/24 4:10 p.m.
In reply to GameboyRMH :
Ummm, what does "average median" even mean? They are two different concepts.
I thought this was going to be about the radio commercial where the Rogue's "performance" was demonstrated by speeding through a drive through zoo before it closed.
...also, the 115K is household income not individual income.
Edit, the common vernacular among stats people is to say "the three most commonly used averages are mean, median, & mode."
So, median is technically one type of average but that's weak sauce semantics...just say median if you want to sound like a normal stats person.
I haven't heard that one, but one of my buddies posted a Ford ad yesterday in which one of the people in the ad had no feet. A poorly generated AI pic, I assume. It reminded me of the ads when the Bronco first came back and they mis-spelled wanderers.
Keep up the good work, Ford.
At least it wasn't "Wanders Untie"
I think I have heard the "racing-through-the-zoo-in-a rogue" commercial Prodarwin was talking about...it's also pretty dire.
To Nissan I say, be better
Duke said:
In reply to GameboyRMH :
Ummm, what does "average median" even mean? They are two different concepts.
It's redundant, not contradictory. Median is a way of averaging data. It's like saying, "Canid Wolf" or "Bird Hawk".
Kinda makes sense because when most people think "Average" they typically think "Mean". But for analyzing incomes/costs, Median is often better, because the upper end can get so big it can really skew the data.
flat4_5spd said:
What a display of absolute contempt for your customer base.
To be fair, that applies to the majority of car ads.
