I know there are nameplates they don't want to use anymore, but all the sub brands of the Big 3 seem to be having to resort to grade school naming for thier cars.
GM:
Most of Chevy's models have always started with a "C" since the 60's, so it hasn't really changed any.
Example: Corvette, Colorado, Cruze, Caprice, Camaro, etc.
Buick is seems to have some more original names on their newer models along with bringing back the Regal name.
GMC seems to have a geographical theme. Which isn't bad.
Cadillac gave up on naming altogether. Gone are all the names we were brought up with. Now it's 3 letter names. Ugh. CTS, STS, DTS. Escalade is still there, but it will probably turn into an ETS in a couple years.
Ford:
Ford isn't bad, but part of the lineup sounds like the Gilette razor section at the store, i.e. Fusion, Flex, Edge
Lincoln went the way of Cadillac. MKS, MKZ, MKX, and Navigator.
Chrysler:
Dodge keeps resurrecting old nameplates. Which isn't a bad thing as long as they go on the right cars.
Chrysler looks like they are going to go to 3 number names for future vehicles after the Sebring name was dropped for 200.
Ram brand was just a dumb idea. It's still a Dodge Ram and Dakota to me.
Jeep lost their way in the early 2000's. They dropped he Cherokee name for Liberty. Then came the Commander, Compass, and Patriot. Thank god the Wrangler and Grand Cherokee is still around.
Either way, I don't think the newer names are as good as the old ones. The old nameplates seemed like they took thought. Even the ones that were named after animals and cities seem like they were thought out before they were put on the back of a car.