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Beer Baron
Beer Baron UltimaDork
1/7/15 12:49 p.m.

Crowd sourcing ideas for naming the latest beer under development. This will be a Belgian Strong Ale. Idea is to be a variation on a Belgian Golden Strong, but I'm throwing in some specialty malts to give it a light ruby-red color. There is a tradition with Belgian strong ales to give them a demonic or devil type name (e.g. Duvel, Beelzebuth, Lucifer). I'd love to follow that convention or make some nod to it.

Unfortunately, my original idea is out the window. I wanted to call it "Right Hand of Doom" and market it with a Hellboy motif, but I reached out to Mike Mignola to collaborate, and apparently another brewery has beaten us to the punch. :-(

Other ideas?

NGTD
NGTD SuperDork
1/7/15 12:55 p.m.

Red Devil Ale - too simple?

mtn
mtn UltimaDork
1/7/15 12:55 p.m.

Devils Right Hand?

captdownshift
captdownshift GRM+ Memberand Dork
1/7/15 1:04 p.m.

limp Dick ale, have an accountant looking type with crutches on the label

GameboyRMH
GameboyRMH GRM+ Memberand MegaDork
1/7/15 1:04 p.m.
mtn wrote: Devils Right Hand?

Check for IP issues if you call it the Devil's Left Arm.

cwh
cwh PowerDork
1/7/15 1:04 p.m.

Had a friend in Mensa that brewed his own beer. His favorite was called "Old Goat Scrotum". It was appropriate. Sorry, best I can do right now.

GameboyRMH
GameboyRMH GRM+ Memberand MegaDork
1/7/15 1:05 p.m.

I'm immediately thinking of Krampus, but I think an idea like that came up in the last thread about some Christmas beer?

fritzsch
fritzsch Dork
1/7/15 1:06 p.m.

Fanden? The Danish (Dansk) way to say the "devil".

Or Djevel? an evil spirit or demon

RX Reven'
RX Reven' GRM+ Memberand Dork
1/7/15 1:06 p.m.

I see a lot of numbers being used like 405 "I think they're located near the 405 freeway" so I suggest "666"...lots of great graphical opportunities, repetition = memorable, etc., etc.

How about a case if you use the idea?

mndsm
mndsm MegaDork
1/7/15 1:18 p.m.

Call it the Spirit Crusher. or Angel Destroyer. something.

CGLockRacer
CGLockRacer GRM+ Memberand SuperDork
1/7/15 1:22 p.m.

Devil's Middle Finger

captdownshift
captdownshift GRM+ Memberand Dork
1/7/15 1:25 p.m.

In reply to CGLockRacer:

devil's smelly finger

Gary
Gary HalfDork
1/7/15 1:29 p.m.

Since it's going to be a Belgian Strong Ale (a favorite of mine, but then again they're all favorites of mine), and the famous race track Spa Francorchamps is in Belgium, I propose the name "Eau Rouge - Raidillon," which are the famous two interconnecting corners on the legendary track. It's one of the more demanding sections of race track anywhere in the world (devilishly difficult). It's a unique, interesting, Euro sounding name and nobody will know what it means. You could shorten it to just Eau Rouge, but technically it's the inclusion of Raidillon that make it devilishly difficult. So the marketing guys get to do their thing with a good explanation on the label. It's a winner. Trust me. You can't go wrong.

Giant Purple Snorklewacker
Giant Purple Snorklewacker MegaDork
1/7/15 1:35 p.m.

Belgian? Strong? A bit red?

  • Ardennes Counteroffensive Ale.
  • Bulge Battle Ale if you want to draw on history and get a chuckle from idiots who don't know any.
  • Siege of Antwerp Ale if it's a session beer
  • Château-Thierry Ale or Black Jack Pershing Ale if it's good enough to end a world war ;)

If you just want to invoke the devil...

'Ale Satan

Marjorie Suddard
Marjorie Suddard General Manager
1/7/15 1:38 p.m.

Not at all devilish, but the dessert by this name is super-retro-trendy right now, so how about Red Velvet Ale?

sachilles
sachilles SuperDork
1/7/15 1:38 p.m.

Darth Malt? Red Wraith? Succubus? Yenaldooshi?

kylini
kylini Reader
1/7/15 1:39 p.m.

Crown Jewels, Queensbrau, other royalty name to play off of ruby.

Lucy's Ale. Make fun of Lucifer (praise be upon him) and play off of ladies loving red (Jessica Rabbit comes to mind).

Gary
Gary HalfDork
1/7/15 1:47 p.m.
Giant Purple Snorklewacker wrote: Belgian? Strong? A bit red? - Ardennes Counteroffensive Ale. - Bulge Battle Ale if you want to draw on history and get a chuckle from idiots who don't know any. - Siege of Antwerp Ale if it's a session beer - Château-Thierry Ale or Black Jack Pershing Ale if it's good enough to end a world war ;)

Interesting to go with this concept too. Pershing was in the First World War and Patton was the guy who came to the rescue in the Ardennes with the 4th Armored Division in WWII. So if you're not planning to sell beer in Chermany and don't need to be PC to the Chermans in this country to sell good American beer, you might also consider "4th Armored Div. Strong" or "Patton Kick-A** Belgian Strong Ale." And I think Patton was the devil himself.

Grtechguy
Grtechguy UltimaDork
1/7/15 2:00 p.m.

heck...a play on your username? The Red Beer Baron?

captdownshift
captdownshift GRM+ Memberand Dork
1/7/15 2:00 p.m.
sachilles wrote: Darth Malt?

winner (and I've never even watched a star wars movie)

T.J.
T.J. PowerDork
1/7/15 2:03 p.m.

An Ale Too Far?

T.J.
T.J. PowerDork
1/7/15 2:04 p.m.

To Ale and Back.

DuctTape&Bondo
DuctTape&Bondo Dork
1/7/15 2:26 p.m.

Devil Dick
Lucifer Van Damned
Claude Van Duvel
Idle Hands

slefain
slefain UberDork
1/7/15 2:50 p.m.
captdownshift wrote:
sachilles wrote: Darth Malt?
winner (and I've never even watched a star wars movie)

Porkins Red Six

wearymicrobe
wearymicrobe SuperDork
1/7/15 2:52 p.m.
captdownshift wrote:
sachilles wrote: Darth Malt?
winner (and I've never even watched a star wars movie)

It existed and was sued out of existence. Almost every single conceivable language permutation is now taken or used in the beer industry. I have an attorney friend who's job is simply to mediate naming issues between liquor producers. She is slammed to the gills.

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