SVreX (Forum Supporter) said:
In reply to Robbie (Forum Supporter) :
I'm not sure I agree about whether it's necessary or not...
There are gonna be businesses that say, "That's a luxury- we can't afford that". I suggest that they can't afford NOT to.
Winning back the confidence of consumers and customers is gonna take a LOT of effort. Businesses are gonna have to work at it, and spend money at it. Those that don't will not survive.
There will be a 2nd wave of COVID 19. When there is, regulatory overseers are gonna step in and begin REQUIRING businesses to have assurances of their cleanliness. It won't be optional.
I don't think COVID response and cleaning will be a luxury. It will be a business necessity.
Having said that, I also don't think COVID response is a business unto itself, and it's not a business I want to be in. It's a path through this mess for a company like this, and COVID response will continue to be a part of the fabric of what this company will have to do from here forward.
COVID jobs can help cash flow now. Later when film industry work does start coming back, COVID deep cleaning and disinfecting will be part of what this company has to do on every movie set as a part of routine protocol.
Spitballing here.
You clean a place, say a shoe store, and the owner puts your blue diamond-shaped logo on their door; something that brings to mind official chemical warnings like on trailers. Not too big, but it's visible and lets everyone know that the insides of this place are clean/safe. This would be for like routine "deep" cleaning. I suppose it could all work for infection-confirmed places too with some tweaking.
Next step: Via advertisements, make it known that you take things seriously and your logo's presence is the standard for clean/safe stores. It seems like you might be able to generate a demand for your product by marketing it similarly to how the CC companies marketed against checks a few years back, remember those ads where the whole store was jamming to music and then someone goes to pay by check and the music scratches to a halt? Except more serious and more fear-based. Make your symbol the new gold standard for cleanliness. Imply that any biz without it was cleaned by the stock boys with a bottle of windex vs. your 3M suit warriors.
Since this isn't a one and done cleaning, maybe you timestamp or color code by week so ppl know when it was done (AKA generate an ongoing revenue stream of recleaning).
And I know you said that C19 cleaning isn't your main focus but if you're going to make something your main moneymaker so you can pursue other things, you're going to have to intently focus on it at some point.
EDITED for clarity.