It’s not necessarily MBA’s that are the issue. It’s (some) of the people who have them. IT really should be the ‘bean counter mentality’, but that’s where many people with BMA’s work. There was a period 10-20 years ago where it was basically impossible to get into senior management without an MBA. I didn’t get one, but I’ve still made it reasonably far in the industry. So, when I say MBA, or consultant, I am not really meaning ‘a person with an MBA’, I mean ‘A person with the bean counter mentality’.
When I was at Ford back in the Electronics division, I saw the following two scenario's play out more than once.
- Engineers: Here's a great new idea. It will cost X resources ($ and human) and take Y years to implement
- Executive management (with a high % of bean counter style MBA’s): Outstanding guys, awesome. Make it happen and here's X/4 resources and Y/2 time
- Two years later there's a disastrous launch
- Exec management: WTF went wrong, how did you fail so bad? Let's throw masses of money at it to sort out the E36 M3 show and then get in the MBAs to find out what happened.
- Consulting firm full of MBA's: That was an excellent idea, we'll need Cubic dollars to study what went wrong
- Exec Management: Sure, we need to know what happened, so it doesn’t happen again
- Time and much money passes
- MBA's: The problem was you needed 4X resources and 2Y time to do this properly.
- Exec management. Why didn't we know this? Heads must roll. At this point Chief Engineers and Directors find themselves sidelined, fired, 'persuaded' to retire.
Even heard of My Ford Touch? The above is a perfect example of that.
Two other scenarios that I saw were:
Consulting firms full of MBA's coming in to tell senior management after six months of pestering Engineers on details and six or seven figure consulting contracts exactly what the Engineers had said previously, but in a 30 min power point presentation rather than the original two page bullet point summary that took two weeks to produce.
The other one is my biggest pet peeve. 'Benchmarking' companies against others in the manufacturing industry then telling rooms full of auto execs that the R&D budget is way too high considering how small it is for other similar industries like. AND I AM NOT KIDDING HERE. Coke and Gillett. I wish I was kidding, because of course there is just as much work coming out with the new 37 blade razer as there is in a new platform. I have seen that on more than one occasion from more than one consulting firm, and Wall street analysis company.
Having said all that, at the end of the day it's not necessarily the degree that does this, it's the understanding or lack thereof, of the industry and the product in general. One of the things that I do when interviewing people, even for not directly Engineering positions, is ask questions about their interest in cars (I still work in automotive Engineering), experience with working on them, even if it's just oil changes etc. People who have an interest in the product, have a better inherent understanding of what it takes to engineer things.
The funny thing is through all my now 32 years in the industry, the biggest car geeks, people with the most passion, for cars, engineering, racing, car culture etc. have not been Engineers on average. It’s the men and women who work in the Design Studio, creating the next generation of vehicles. Those people have so much passion and knowledge it's scary, and it's also the area in the company that has the most 'enthusiast' vehicles in the parking lot.
Design was also where I saw the best ever push back on MBA ‘by the number’s’ types. The Ford Mustang Mach E, no, not the name. I never met one person in Design or Engineering who thought the name was a good idea. But that program got delayed for a couple of years. The initial Design studies were for a smaller sedan type vehicle as a Prius fighter. That vehicle was very attractive. But then the targets started coming in for fuel economy (yes with an all electric) and aero. The proportions got squeezed roof line changed, wheel openings modified, wheels and tires shrunk in diameter and width etc. etc. What ended up was an ugly ass vehicle that would have ticked every box for the 'specs' but would have flopped as it was simply plugly. There was a presentation that had successive slides that showed what it started off as, what it was forced into, then as a comparison we took an early rendering of the Tesla model 3 and showed that on two success slides, as it was, then morphed into the proportions that they were trying to force on us. Again, the vehicle looked awful. There was one person who saw it, who I won’t call out as they are a member of the Ford family and wouldn't' want to embarrass them, so I won’t mention Elena Ford by name, and she didn't see the issue, to here there was no real difference between the versions. Luckily after a lot of push back, and luckily support from the exec level enthusiasts (there are/were many) it was accepted that what was needed wasn't a by the numbers Prius fighter, but a true step forward for Electric vehicles in all ways. The result is the very good Mach E.