MTV answers why they don't play music videos (not exactly work safe)

http://www.youtube.com/watch?v=9ysyZF-DZFY&app=desktop

I loled.

Sounds spot on!

LOL all true!

But "free" unlimited music online in exchange for a channel that shows music videos was the deal of the century. No regrets here.

Yup. I LOL'd too. Not going to watch MTV, but I'm sure someone out there does, or they wouldn't exist anymore.

There are still good music videos. Now, I get to go to the U-Tubers and decide which music video by which band I feel like watching.

(Was that actually the head of MTV being that blunt? Or an actor?)

They do, though.... just not on the main MTV channel. There's something like 57 MTV channels or some E36 M3. There's at least three that do pretty much nothing but play videos.

He nailed it.

Thing is, it's not as if the appetite (and business case) for music videos has evaporated. MTV is just admitting that they don't know how make money doing it. YouTube makes a bundle on music videos. Top videos collect tens, even hundreds, of millions of views. Each view generates its own bit of ad revenue, which is split between Google and the Artists/Labels who upload their content. Think that MTV would split their revenue with the artists who's work they broadcast?

Now thats funny! ( I miss Head Bangers Ball...)