Oooh...good suggestion!
P71 wrote: No, no, no! *Embrace* the fact that you're so well diversified! "Gossett's Old Fashioned Service and Repair" Use your lettering/striping skills to make it 50's style detailed and awesome and list out all of your services. Make sure you emphasize that no matter what you're working on it's customer service that's your "real" business.
I like it. And get an old-school panel van to drive around in, with your old-school lettering on the side.
Maybe the name should just be Gossett's and the tag should be "old fashioned service"? sort of like:
Gossett's
Old Fashioned Service
Computer Tech
Art and Signs
Bicycle Repair
jrw1621 wrote: Maybe the name should just be Gossett's and the tag should be "old fashioned service"? sort of like: Gossett's Old Fashioned Service Computer Tech Art and Signs Bicycle Repair Think Tank
Fixed.
Though for profit is very underutilized in todays economy
"Gossett's Grassroots Solutions"
"Great Solutions by Gossett"
"Practically Perfect" -by Pete
"Practical Solutions by Pete"
I like the idea of keeping your name in it- adds to the image authenticity and direct local service
If you want to make it look more "tech" or "professional", add "businessy" or "corporate" looking components to a "folksy" name:
"Pragmatic Pete LLC"
Gossett's Maintenance....I hear the GM logo is going cheap these days
Shissh boom
Being in a small town word will get around quick so I would list each category on the window to reassure the locals that "Yes, I do that"
If you want folksy, I keep picturing "Gossett's Go-to" for some reason. Maybe save that for the corner market next door?
Margie
petegossett wrote: but on the other hand, there's only one other shop 20mi away, and they have the reputation of being ignorant fools.
This could be the slogan you put on the bottom of your business cards:
GOSSETT SERVICES
We're not ignorant fools
If I may be so bold......."Gossett's Got It"
Ask yourself why the previous businesses failed. There was not enough business in the area to support them. You're overcoming that partially by diversifying and doing a little of this and a little of that.
Expand your business model to include a very large 'net presence so it really doesn't matter where you are. Most small concerns sell more stuff out the back door to 'net customers than walk-in business.
For instance, selling printer parts or gear for any of your other pursuits might help. What services can be performed on a mail-in-mail-out basis and still be viable?
From a marketing standpoint, figure out some unifying theme so people can draw a bead on exactly who you are and what you do. Or you can separate the businesses by having separate websites for each of them. Give people value for their internet time by disseminating free info about, say, how to stripe freehand. Then sell them the stuff to do it or create "starter kits" containing everything they need to get going. Whatever you do, the internet is the key to success. But you already knew that.
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