Will
Will Dork
9/25/13 8:15 p.m.

Is anyone else waaaaaay past sick of the new XF ad with the cover of Elvis's "A Little Less Conversation"?

GameboyRMH
GameboyRMH GRM+ Memberand MegaDork
9/26/13 8:39 a.m.

You can ruin almost anything by putting obnoxious music over it.

Duke
Duke PowerDork
9/26/13 8:55 a.m.

I believe that's a Fatboy Slim remix. Haven't seen the ad, but I don't mind the song - in either form.

racerdave600
racerdave600 Dork
9/26/13 11:15 a.m.

The guy looks like he's constipated and if he moved the wheel like that in real life he'd have trouble staying in the lane. I HATE that commercial, but then many new car commercials have "jumped the shark." Why do they have guys with stupid expressions pretending to drive?

93EXCivic
93EXCivic MegaDork
9/26/13 11:26 a.m.

http://www.youtube.com/watch?v=oQLJWHqxcME

Yeah not their best effort. The guy has date rape face.

GameboyRMH
GameboyRMH GRM+ Memberand MegaDork
9/26/13 1:33 p.m.

Yeah it's a pretty stupid ad but it doesn't stand out from the other stupid ads. Maybe Jaguar's trying to catch up to Porsche's strong advertising presence in the douche segment

Beer Baron
Beer Baron UltimaDork
9/26/13 1:39 p.m.

Not fed up because this is the first I've seen of it. It seems to be a pretty mediocre ad with a mediocre cover of a decent song. Worst I will knock it for is all the rapid cuts. If you want me to like the car, show it to me long enough to appreciate what it actually looks like.

GameboyRMH
GameboyRMH GRM+ Memberand MegaDork
9/26/13 1:45 p.m.

Yeah the rapid cuts almost made me dizzy, but that's another common trend in recent car ads.

RX Reven'
RX Reven' GRM+ Memberand HalfDork
9/26/13 2:23 p.m.

Jaguar’s stupidity level is amateur hour compared to Infiniti’s collision avoidance commercial. Let’s distract the driver right at the moment they need to be paying attention.

GameboyRMH
GameboyRMH GRM+ Memberand MegaDork
9/26/13 2:28 p.m.
RX Reven' wrote: Jaguar’s stupidity level is amateur hour compared to Infiniti’s collision avoidance commercial. Let’s distract the driver right at the moment they need to be paying attention.

I want to know how their collision avoidance system can see through a car.

Joe Gearin
Joe Gearin Associate Publisher
9/26/13 2:36 p.m.

The worst commercials I've seen currently are the terrible Lexus IS350 commercials. WTF--- I should be a club-hopping, Lady Gaga wannabe in order to drive an IS 350? They don't describe anything about the car in the ad, it's just a social pecking order sort of theme.

The shame is, I've driven the IS350, and it actually kicks ass. I hate it when a good product is screwed over by terrible marketing. Although this isn't the first time Lexus has given us pretentious, horrible advertising. They really should can their agency if they ever want to reach non-douchebags.

RX Reven'
RX Reven' GRM+ Memberand HalfDork
9/26/13 2:50 p.m.
GameboyRMH wrote:
RX Reven' wrote: Jaguar’s stupidity level is amateur hour compared to Infiniti’s collision avoidance commercial. Let’s distract the driver right at the moment they need to be paying attention.
I want to know how their collision avoidance system can see through a car.

…apparently, each Infiniti comes with one of these kids.

"Holy E36 M3, hit the brakes!!!"

Will
Will Dork
9/26/13 3:47 p.m.

It's specifically the music that I dislike about the Jag ad. One does not simply cover Elvis and expect it to go well.

With that said, the new Corolla commercials with all the advertising are also terrible.

93EXCivic
93EXCivic MegaDork
9/27/13 7:11 a.m.

At least it is better then this ad....

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