New Mustang?

Has Mustang gone the way of Mini, Fiat and others to become the bloated fat chick that Americans need?

No, I'm not trolling, just very, very disappointed.  Going by a Stealership this morning, it sure did look like an SUV.

In reply to 914Driver :

You're about 2 years too late for this discussion.

Mustang is going to soon be something like a Brand under Ford, not simply just one performance car.

I'd bet dollars to donuts in the future we see a Mustang Truck of some kind.

That's not a Mustang, though.  They're trying to create a Mustang brand, like Dodge did with Ram.

That's my MO, late to the party.   Just smash my b-lls flat with a rock. 

Still disappointed ...

They still make the "regular" Mustang, so the fact that they decided to slap that name on their electric crossover is honestly not a big deal to me.

The appropriate flat fish would be:

Its a conspiracy, Ford is using this as a way to get sheeple to accept the Mustang name on a crossover so no one will notice when they finally eliminate all cars from the lineup and only have SUVs and pickups.

In reply to No Time :

Mustang is the one car that they won't get rid of. Too many people still remember the Mustang  II to accept a BS replacement. 

I think their choice to use the mustang mach-so and so name for an SUV was a blunder, but they were also looking for a name familiar to their target audience.  

I'm hoping in a few years when they do a refresh, they'll drop the "mustang" and just call it the mach-e

Also interestly enough, I've seen a few of these in the wild and they look really great in that red color, and pretty boring in other colors.

Here's the question though... did you drive it? 
I think you'd be pleasantly surprised. I'm excited to try a performance version!

In reply to Appleseed :

I agree...

I was just doing a little light trolling 

Saron81 said:

Here's the question though... did you drive it? 

I did, just last week. My neighbor works for Ford and brought one by to show us. This was a base model, RWD, short range, not a ton of options. I found it pleasant enough. It's quick, it's quiet, and it's smooth. Like the Tesla Model 3 I've driven, it's also a bit soulless. 

But here's the kicker. My wife LOVED it. She doesn't care about "soul", she loved the silence, the acceleration, the looks, the practicality, and the fact that she wouldn't have to put gas in it. And also, I hate to tell you, but she likes that they called it "Mustang". As I said, I'm indifferent to the name, but it's a big positive for a woman who's first new car was an 87 4-banger Fox body that she bought herself. 

In any case, she's ready to dump the Fusion and get one tomorrow. But financially, it wouldn't be a wise move for us right now. To get one equipped like we'd want would still be well over $50k. 

In reply to Tom_Spangler (Forum Supporter) :

I've read that Ford is expecting a pretty big depreciation from this, so it might be a great vehicle to pick up off lease in 3 years.

infinitenexus said:

In reply to Tom_Spangler (Forum Supporter) :

I've read that Ford is expecting a pretty big depreciation from this, so it might be a great vehicle to pick up off lease in 3 years.

Yeah, that's part of what has me spooked, too. It's such an huge unknown, the last thing I want to do is take on a bunch of debt for one.

No Time said:

In reply to Appleseed :

I agree...

I was just doing a little light trolling 

We all do a little bit of trolling

I sat in a Mustang Mach E this weekend. 
 

Very nice on the outside (except for the "grill", but that blends in on a black one), surprisingly plain on the inside. 
 

$51,000

I wrote this in 2019:  The Mach-E is not a Mustang

The service advisor at my local Ford dealership confided in me that a LOT of customers he speaks to hate that it is called a Mustang. Oh, it's a fine vehicle...but it's not a Mustang.

I wore this at Ford Carlisle. I got lots of comments of agreement.

The naming of the vehicle is a giant FAIL. Unfortunately, Ford's marketing department hasn't figured it out yet. They have had to turn off the comments on most Twitter posts about it because of all the negative feedback.

ddavidv said:

The naming of the vehicle is a giant FAIL. Unfortunately, Ford's marketing department hasn't figured it out yet. They have had to turn off the comments on most Twitter posts about it because of all the negative feedback.

I'm not so sure. See my comment above regarding my wife's reaction.

To be sure, it's a fail among enthusiasts. But we always think we are more numerous than we actually are. Probably because most of the people we talk to are also enthusiasts.

The reaction they get at Mustang shows will be telling.

ddavidv said:

The reaction they get at Mustang shows will be telling.

I honestly doubt that the clientele at Mustang shows is even a blip on the radar for Ford Marketing. How many people go to those shows? How many people bought a new Mustang in the past 10 years? How much overlap is there between them? 

Those that want a "real" Mustang aren't going to suddenly run out and buy a Camaro. Everyone is either going to be soundly into one camp or another, or else they'll cross shop them and not worry about the name because they'll get the better vehicle for them. 

I remember a similar wailing an gnashing of teeth when Dodge put the Charger name on a four door sedan.  That seems to have worked out OK for them.  I suspect there's now a generation of enthusiasts who'd be upset if they made a two door version.  "A two door Charger is a Challenger!", they'd cry.

The marketing department sits back and smiles every time a thread like this pops up on a message board because it means people are talking about the new car.

I've heard Porsche is going to come out with an SUV soon. It'll be the death of the brand! Nobody will ever take the 911 seriously again.

ddavidv said:

The reaction they get at Mustang shows will be telling.

Unless the people at Mustang shows are buying new cars, why would anyone care what they think?  

Our paychecks come from people who buy new cars, not people who just bitch about new cars.

The overlap between those who complain about the name, and those who were going to go out and spend $40-60k on an electric CUV has to be almost zero right? Ford knew this when they chose the name. They didn't pick the name to appeal to hardcore Mustang people. Those people are going to continue to buy Mustangs at the same basic rate as they have in the past. They picked the name for their EV CUV because they think it will bring new buyers into the showroom/online order queue that might otherwise go somewhere else.

STM317 said:

The overlap between those who complain about the name, and those who were going to go out and spend $40-60k on an electric CUV has to be almost zero right? Ford knew this when they chose the name. They didn't pick the name to appeal to hardcore Mustang people. Those people are going to continue to buy Mustangs at the same basic rate as they have in the past. They picked the name for their EV CUV because they think it will bring new buyers into the showroom/online order queue that might otherwise go somewhere else.

It's the same irony of complaining the no manufacturers make new cars they want, right after stating that they would never buy a new car.