My lovely pre-owned Patriot we got last week had me set foot into a franchise car dealer for the first time in almost 20 years. Had I been able to find the same vehicle anywhere else I would not have gone, but...
The Jeep was advertised on the internet at $11,185, which was a pretty appealing price based on what everyone else was asking. KBB private party was only mid 10's, so even if I wound up paying the posted price I was okay. We do the test drive, get the "clean CarFax" spiel, the 100,000 point inspection spiel, and then the sales guy says he'll give us a minute to discuss it while he goes in and gets a figure for us (no trade), to which I called after him "make it a low number".
I'm thinking: Sweet, he may actually knock a little off without me beating him up.
You can begin laughing.
So we sit down at the desk and he has a lovely pre-printed breakdown of the cost, which seems high to me. Sure enough, the base price is $11,800. Uh, excuse me, but this thing is on your web site for $11,185. Look of shock on sales guy's face. He'll be right back. Comes back, "Do you have a copy of the posting?". Well sonuvabitch, I just happen to have it with me.
Leaves. Comes back with some kind of manager who explains that they "adjusted the price to reflect the current market" since I printed that off a week ago.

So let me get this straight, I tell them. You've got a vehicle that's been on your lot longer, and your idea to move it is to raise the price? "Well, the used car market is really hot right now, and the cost to replace this unit with another one would be higher." Uh-huh. I explained as calmly as I could that I drove an hour to potentially buy a vehicle, at best, at the advertised price, which I told them smart people rarely do. I liked the vehicle and I wanted to buy it, but if we're going a penny more than $11,185 I'll be leaving and driving an hour back home and won't be repeating the trip. Color drains from their faces, they rush off to the 'manager's office' while I sit and curse the existence of car dealerships across the land. Luckily for all involved, they agreed to sell for the price I had on my printed paper (again, a price I wasn't offended by) and even were smart enough to not try to sell me anything in the finance office other than a car. To this day I wish I'd checked the internet daily to see just when the price on that Jeep went up; my suspicion is it was the day before, when I scheduled the test drive (and foolishly didn't discuss price in advance).