Luke
SuperDork
9/10/10 3:28 a.m.
While watching 'Burn Notice' on TV. One of the good guys, (driving a shiny new Hyundai Genesis), gets road-blocked by two baddies in black SUVs. The voice-over says something to the effect of: "in a tight getaway situation, it's handy to have RWD and 300hp at your disposal." Then the dude in the Hyundai backs up, pulls a neat J-turn and burns rubber down the road.
Completely cheesy and blatant product placement, though I couldn't help but think "well played, advertising guy", as I was totally impressed.
oldsaw
SuperDork
9/10/10 8:24 a.m.
In reply to Luke:
The Genesis Coupe has a recurring role as one of the character's DD. Hoonage is often scripted for it and the vintage Charger, too.
It's the lead female characters car. I believe at the beginning of this past season they drove the Genesis Coupe through the front of a house. They beat the hell out of it for sure, but they like to throw in the voice over product placement every couple episodes.
oldsaw
SuperDork
9/10/10 3:49 p.m.
SyntheticBlinkerFluid wrote:
It's the lead female characters car.

I know there are some Bruce Campbell fans on the board, but she is one big motivation to watch the show.