Forgive me if there are grammar errors, as I'm using talk to text instead of typing. I thought I would share my experiences with you guys. As some of you remember, I made a thread a while ago asking about how to improve the insurance claims experience. The conversation centered mostly around improving total loss. I took your advice and have been working hard at fine tuning our total loss process.
This time, I got to experience it from the opposite side. My 18-year-old son rear-ended a car a few weeks ago. He is fine, but my HHR is toast. I have insurance with Snake Farm, or at least I used to. I won't go into paragraph after paragraph of lengthy detail, but my very strong takeaway is focusing on the customer service aspect as much as I can.
Just to name a few of the calamity of disasters Snake Farm has... Customer service rep smacking her gum loudly while talking on the phone, no understanding of how vehicle valuations work, no understanding of the current marketplace, and worst of all no ability to vary from the process. They ran the valuation report using the same vendor that pretty much every insurance company uses. In today's market, used cars and comparables are hard to find. It was near impossible to find in exact 2009 Chevy HHR with LT trim and 105,000 MI. So therefore the valuation report was pretty far off. I sent them several cars that are as comparable to mine as could be. However, the Snake Farm Representatives do not have the authority to vary at all from the report. They can only send things back to the vendor, and then have to stick to exactly what it said. I wound up having to make a scene just to get to somebody who actually had the authority to think for themselves. The people on the front lines have no understanding at all of how to evaluate a vehicle. They only know how to read numbers and into them. To say the customer service was horrible is a major understatement.
I do not think Snake Farm was trying to cheat me out of anything, or withhold money that they owe me. It was simply the fact they are nothing but process driven and the employees are not paid to think, only to read from a script.
Going forward, I have given the supervisor who works for me the task of making sure that our process allows the staff to think for themselves, listen to the customers, and make adjustments as warranted. We've always been able to do it, but now I'm making extra sure that my staff has that power.
The only one take away got from this that I did like was the fact that they text me 2 minutes before they call, and tell me that they are going to call. Like most people, I don't pick up the phone for numbers I'm not familiar with. The text gave me the number they were calling from, so I knew to pick up the phone. That I thought was pretty slick.