Fit_Is_Slo
Fit_Is_Slo Reader
9/21/10 10:15 p.m.

I've stock car racing called that more than once but this brings a whole new meaning to it!

Team RedBull Terrorizes Down Town Chicago

Drewsifer
Drewsifer HalfDork
9/22/10 11:10 a.m.

That's awesome! Wish I could get a taxi like that.

96DXCivic
96DXCivic SuperDork
9/22/10 11:24 a.m.

How did they manage to do that legally? I want to drive a NASCAR vehicle around on the road.

DukeOfUndersteer
DukeOfUndersteer SuperDork
9/22/10 11:30 a.m.

i think if they have headlights, tail lights, windshield wipers and its registered, its a road going car...

914Driver
914Driver SuperDork
9/22/10 11:50 a.m.
DukeOfUndersteer wrote: i think if they have headlights, tail lights, windshield wipers and its registered, its a road going car...

In New York you get a 10 day temporary sticker until you can get it to an inspection station. Ten days of terroizing Chi Town and put it away.

MitchellC
MitchellC Dork
9/22/10 11:52 a.m.

Just a normal Toyota Camry, nothing to see here...

I have to say, Red Bull (and Monster, Rockstar, etc..) have really struck gold with their format. Make huge profits on a beverage that probably costs a penny to make, and put a lot of it into awesome viral advertising to build their image.

Appleseed
Appleseed SuperDork
9/22/10 2:14 p.m.

The most amazing thing is I saw right hand turns.

Taiden
Taiden Reader
9/22/10 2:18 p.m.

That was awesome!

turboswede
turboswede GRM+ Memberand SuperDork
9/22/10 3:24 p.m.
MitchellC wrote: Just a normal Toyota Camry, nothing to see here... I have to say, Red Bull (and Monster, Rockstar, etc..) have really struck gold with their format. Make huge profits on a beverage that probably costs a penny to make, and put a lot of it into awesome viral advertising to build their image.

Basically copying what Budweiser, Coor's, Miller, Coca Cola and Pepsi all have done before them.

MitchellC
MitchellC Dork
9/22/10 5:18 p.m.

Maybe my eyes only see what they am looking for, but the "older" big beverage companies seem to focus much more on traditional forms of advertising: Print media, 30 second to one minute commercials, or putting their name on a football field. Compare the taxi cab video (or flugtag, or air racing, or the gymhana videos) to a commercial. Which one would you rather watch?

Gearheadotaku
Gearheadotaku GRM+ Memberand Dork
9/23/10 6:48 p.m.

that looks like fun. Granted, any one of us rolling thru a major city with power oversteer would be slapped with a wreckless driving ticket....

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