I run a small company that sells, services, and installs commercial pedestrian doors. We specialize in automated doors but have expanded into manual doors over the last couple of years. I have five employees. Four in the field and one administrative assistant. We have been in business since 2005.
Edit to add a couple of photos.
Palmetto State Armory, Myrtle Beach SC.
Medical University of South Carolina. They are one of our biggest customers. I have someone down there just about every day.
Joint Base Charleston
Loading up for the day.
As to how I got here?
I'm a high school dropout. Married at 18. The first kid arrived 2 days before our first anniversary and over the next 15 years, we had 3 more. I've worked a multitude of jobs trying to find a fit that would actually support a family of 6. A lot of them sucked. A few of them were pretty good but dead ends and didn't pay much. As you can imagine, high-paying jobs for dropouts are few and far between.
I ended up in the automatic door business by answering an ad in the newspaper. 3 years later, the guy I worked for and I stepped out on our own and started an automatic door business. It wasn't so much about sticking it to the man, but the feeling that the corporate environment was holding us back. They were terrible at customer service and chasing off our customers as fast as we could find them. Gary, my business partner, and I hashed out the details in a diner one night and turned in notice the next day. It was a pretty terrifying step. Kind of make it of break it. We both kicked some money in. IIRC we started with $10k in the bank. He was sales and a helper when needed. I was the service tech and office girl. I stole my wife's minivan to use as a service vehicle.
Those were pretty tough times. My wife was driving a cab to bring in extra money. I was watching the bank accounts dwindle, personal and business. We were all wondering if we could drum up enough business to stay alive. The next couple of years were brutal at times. On call 24/7-365. Long hours to keep customers happy. Skipped paychecks to make sure suppliers didn't cut us off. Gradually things started getting better. We hired my eldest son as an employee and I spent a year or so training him. That freed my business partner to concentrate on sales and things started picking up. We had built a reputation of being very good and standing by our work. It has paid off in spades over the years. When the 2008 financial crisis hit we were pretty well placed to weather it. We had our niche and a solid group of customers and since we were already used to living on a shoe string it wasn't as noticeable.
Over the years, as business picked up we gradually hired some office staff which let me concentrate on what I'm best at. We have had other employees come and go but have gradually built a great team. Most of them have been with us for over 8 years. Every once in a while my business partner and I would look at each other with a bit of disbelief that we were still going, zero debt, and actually making decent money.
When COVID hit, there were 6 of us. The two of us and 4 employees. Business fell flat. Even the hospitals didn't want anyone working in them. We did a lot of standing around looking at each other, working 20-30 hours while paying everyone for 40. We were burning through the reserves fairly quickly and had just made the decision to go to a 32 hour, 4 day week. Man, I hated to do that but we were running out of cash. So I did something I had never done before. After 15 years in business, I applied for our first loan. It was a PPP loan. They gave us $29k which was just enough to bring everyone back 40 hours a week and still make payroll until business started picking up. We squeaked through and I'm certain I have a few more grey hairs because of it.
Over the last 16 years, we built a pretty good business from nothing. We started out with a couple of guys who were dissatisfied with the corporate world and thought they could do better. That first service call to repair a mall door for $105 turned into a business that literally feeds, houses, and clothes, 5 families. If you are in coastal SC and need anything to do with a commercial pedestrian door, we are the company to call.
My business partner was always the worrier and money worries around COVID were more than he could stand. He was 67 and he was ready to not worry anymore. So I bought him out on January 1, 2021. All of the sudden, I was the sales department and the entire management team. When everyone got to work on January 2nd, they were all looking at me, the high school dropout. That was pretty scary too.
The last year and a half have been a whole new ride. I have changed quite a few things. Expanded in some areas that I thought were underserved markets and pulled back in some other areas that weren't worth the time spent. We grossed a little over $1m for the first time last year and are on course to add another 25% this year. My biggest holdback is employees, as in I don't have enough of them.
If you want to run a business, go for it. Doing so has allowed a high school dropout to go farther in life than you can imagine. But do it with your eyes wide open. Be truthful to yourself and about yourself. Pay people to do what you can't. Pick the people you work with carefully and then treat them like family. Be fair in all things. Fair to your customers, fair to your employees, fair to yourself. Don't treat customers or employees as adversaries. Make them part of your team.
I can honestly say there is nothing more satisfying to me than working for myself. I can also honestly say there is nothing more terrifying. I still wake up in the middle of the night second-guessing myself. I still wonder when the adults will show up and tell me what I'm doing wrong.