http://www.theregister.co.uk/2008/04/22/ogc_logo/
LogoWatch exclusive In April last year, London design outfit FHD proudly announced it would be rebranding the UK's Office of Government Commerce (OGC) - the HM Treasury tentacle "responsible for improving value for money by driving up standards and capability in procurement".
FHD's MD Adrian Day trumpeted to the sound of whalesong: “We are seeing growing demand from clients for consultancy support that spans branding, strategic and stakeholder communications, and this brief from OGC and OGCbuying.solutions is a perfect example of the need for a more integrated, informed approach to branding. We have worked on a number of successful corporate branding projects in the past few months and this project is an exciting new win for the business.”
Catherine Hastings, director of communications at the OGC, chipped in with: “We were impressed with the integrated approach FHD had to offer, which combined expertise in workings of government.”
So far so good - nothing more exciting than some traditional Strategy Boutique Newspeak. However, the wheels came off this particular rebrand in spectacular style when the new logo was presented to OGC staff.
Tilt your head to the left...
Sorry if this is a repost, as the article is a few months old now, and the OGC have since changed their logo, but I had to post it anyway 
