SVreX
SVreX MegaDork
3/11/19 6:45 a.m.

Just curious…

 Why do spammers seem to target resurrecting old dead threads?   Is there an advantage for them? 

Seems a little odd…

Nick Comstock
Nick Comstock MegaDork
3/11/19 6:47 a.m.

I think they just search for key words.

RevRico
RevRico GRM+ Memberand PowerDork
3/11/19 6:49 a.m.

Purely SEO attempts.

It's like the third thing you learn about SEO, right after cheap hosting and covering your page in adsense. 

Build up back links on major websites based on your keywords.

Daylan C
Daylan C UltraDork
3/11/19 6:56 a.m.

I just like seeing how far the refreshed discussion goes until somebody says "berk, this thread is 7 years old".

I'm finally figuring out that if it pops up in "your posts" and I have no idea I posted in it, its a zombie.

MadScientistMatt
MadScientistMatt PowerDork
3/11/19 7:46 a.m.
Nick Comstock said:

I think they just search for key words.

This may be a result of not paying attention to the thread date, but it could be that some older threads accumulate more Googlejuice and show up as higher ranked in a search for whatever key word they're using, as well.

Adrian_Thompson
Adrian_Thompson MegaDork
3/11/19 7:50 a.m.

Whats the attraction of Zombie threads?

Target practice!

John Welsh
John Welsh Mod Squad
3/11/19 7:50 a.m.

SEO = search engine optimization. 

It is an attempt to make yourself (your website) seem relevant. 

captdownshift
captdownshift GRM+ Memberand PowerDork
3/11/19 7:55 a.m.

Though I don't appreciate the paddling, I do enjoy the threads resurfacing. I reread many of them as there's information in them from many individuals who are no longer here to share the information with us :( 

GameboyRMH
GameboyRMH GRM+ Memberand MegaDork
3/11/19 8:27 a.m.

I imagine old threads appear in more search results than newer ones, giving a greater SEO boost.

SVreX
SVreX MegaDork
3/11/19 8:47 a.m.

In reply to GameboyRMH :

That make some sense. I guess. 

The0retical
The0retical UberDork
3/11/19 8:52 a.m.
GameboyRMH said:

I imagine old threads appear in more search results than newer ones, giving a greater SEO boost.

I thought the Panda DA update took care of that. 

Backlinks are useful but not what they used to be so this strategy has been dead for sometime (no idea why the practice still continues.) I know Reddit auto locks threads after a year without posts. It's probably to prevent this behavior.

1988RedT2
1988RedT2 UltimaDork
3/11/19 9:08 a.m.

It's a logical match, given that marketing's aim is to eat the brains of the victims.  Fringe benefit is that being "undead," it will clump around forever, occasionally shedding body parts. 

stuart in mn
stuart in mn UltimaDork
3/11/19 9:50 a.m.

The thing that makes me curious is when a real person drags up a years old thread, just to say "Hey, nice car" or something like that.  If there was some legitimate reason or they had a worthwhile question, or can provide updated information I could understand, but more often than not it seems like they don't have anything to add to the discussion.

GameboyRMH
GameboyRMH GRM+ Memberand MegaDork
3/11/19 9:54 a.m.
The0retical said:
GameboyRMH said:

I imagine old threads appear in more search results than newer ones, giving a greater SEO boost.

I thought the Panda DA update took care of that.

What's the Panda DA update? I'm no SEO expert...

1988RedT2
1988RedT2 UltimaDork
3/11/19 10:04 a.m.
GameboyRMH said:
The0retical said:
GameboyRMH said:

I imagine old threads appear in more search results than newer ones, giving a greater SEO boost.

I thought the Panda DA update took care of that.

What's the Panda DA update? I'm no SEO expert...

What's an SEO expert?  I'm no ADS.

Duke
Duke MegaDork
3/11/19 11:50 a.m.
stuart in mn said:

The thing that makes me curious is when a real person drags up a years old thread, just to say "Hey, nice car" or something like that.  If there was some legitimate reason or they had a worthwhile question, or can provide updated information I could understand, but more often than not it seems like they don't have anything to add to the discussion.

99 times out of 100, those are spammers attempting to camouflage themselves as legitimate users before they go on their spree.

The0retical
The0retical UberDork
3/11/19 11:58 a.m.
GameboyRMH said:
The0retical said:
GameboyRMH said:

I imagine old threads appear in more search results than newer ones, giving a greater SEO boost.

I thought the Panda DA update took care of that.

What's the Panda DA update? I'm no SEO expert...

Panda was the Google algorithm update which degrades the results of sites with "thin" content or pages determined to be link farms (also why it's important that our mods delete the post.) It affects the overall domain authority (how authoritative/trustworthy/legitimate your site is), by applying a modifier based on the ratio of inbound links to the relevance of site content and queries about the brand.

The point was to reduce the ranking of sites that contain a plethora of garbage links or pay to put out a load of garbage links on unrelated websites.

The core is pretty old (Feb 2011) but that's the root of the war on black hat link stuffing. The Panda algorithm gets updated updated yearly, so any changes are a pretty big deal to SEO people.

I only dabble with SEO for my responsibilities and to keep us out of trouble. So I really only know the basics.

Wiki post

Moz does a decent writeup every time there's a new release. The algorithm is a black box, so while Google states the highlights, testing needs to be done to figure out some of the more arcane items.

-Lots of edits. Sorry.

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