Can Dodge survive in a world without the V8?

Colin
By Colin Wood
Mar 13, 2023 | Dodge, Hybrid, Hornet, Electrification, Plug-in hybrid, Dodge Hornet

Photography by Tim Suddard

Can Dodge survive without the V8? The car maker certainly seems to think so with its latest new model, the Hornet.

The compact SUV–the first new design from Dodge in a decade–will offer two different flavors at launch: the turbo-four-powered GT good for 268 horsepower and 295 lb.-ft. of torque, plus the plug-in hybrid R/T rated for a combined 288 horsepower and 383 lb.-ft. of torque.

We’ll have the chance to drive the Hornet this week, and our question for all of you is this: Can Dodge really pull off a shift away from the V8?

Specifications for the two trims available at launch, GT and R/T are as follows:

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Comments
David S. Wallens
David S. Wallens Editorial Director
3/13/23 12:10 p.m.

Good question, can the brand make the transition...? 

pres589 (djronnebaum)
pres589 (djronnebaum) UltimaDork
3/13/23 12:14 p.m.

This is just a rebadged Alfa, right?

I imagine within five years either Chrysler or Dodge is gone.  We don't have a lot of auto brands with three or less models.  

This could be a Chrysler Something as easily as it is a Dodge.  I don't really know what either brand is supposed to stand for that is separate from the other if we get rid of rowdy V8's.  What are they going to do, stick Scat Pack bee's on this thing?

Nockenwelle
Nockenwelle Reader
3/13/23 12:15 p.m.

To answer the title question...the number of V6 challengers on the road says "yes".

Besides, the audio system will make musclecar noises for all of the models not so equipped. That's all people want, right?

Nockenwelle
Nockenwelle Reader
3/13/23 12:16 p.m.
pres589 (djronnebaum) said:

This is just a rebadged Alfa, right?

I imagine within five years either Chrysler or Dodge is gone.  We don't have a lot of auto brands with three or less models.  

This could be a Chrysler Something as easily as it is a Dodge.  I don't really know what either brand is supposed to stand for that is separate from the other if we get rid of rowdy V8's.  What are they going to do, stick Scat Pack bee's on this thing?

Oh Lord, please don't let the survivor be Fiat... 

Snowdoggie (Forum Supporter)
Snowdoggie (Forum Supporter) SuperDork
3/13/23 12:23 p.m.

Does anybody really care about branding when everybody is making look alike SUVs and Crossovers?

The Challenger will go away. The Charger will go away. Dodge can go away. Stellantis can go away too. GM, Ford and Toyota make the same thing with different badges.

Tom1200
Tom1200 UberDork
3/13/23 1:02 p.m.

As I mentioned in the 28 page monster I started; I don't see the V8 going away soon but as my predictions as Nostra-Thomas are frequently  wrong I will say this.

As long as the vehicle offers some serious acceleration (it's what people want in a Dodge) then Dodge will be just fine. 

 

pres589 (djronnebaum)
pres589 (djronnebaum) UltimaDork
3/13/23 1:14 p.m.
Nockenwelle said:
pres589 (djronnebaum) said:

This is just a rebadged Alfa, right?

I imagine within five years either Chrysler or Dodge is gone.  We don't have a lot of auto brands with three or less models.  

This could be a Chrysler Something as easily as it is a Dodge.  I don't really know what either brand is supposed to stand for that is separate from the other if we get rid of rowdy V8's.  What are they going to do, stick Scat Pack bee's on this thing?

Oh Lord, please don't let the survivor be Fiat... 

I think either Chrysler or Dodge will live and the other won't.  Honestly I could see us ending up with Dodge, Ram, and Jeep as the three "American" brands in Stellanis.  Maybe each gets one sort of unique offering; Ram gets a truck platform, Jeep has the Wrangler, and Dodge gets some heavily reworked sedan from Europe.  Everything else is something that exists at least twice somewhere else.  

All Stellantis seems to want to do is shrink N. American operations.  And Italian.

Driven5
Driven5 UberDork
3/13/23 1:17 p.m.

There will always be a way to Dodge-ify whatever the rest of the industry is doing... And I think that continues to appeal to a big enough subset of the population to support their continued existence.

I see Chrysler being in the weaker position.

jb229
jb229 Reader
3/13/23 1:18 p.m.

1.3 liter?  Is there anything else on the market in the US that's smaller?

It'd take two of those to match the displacement of the supercharger on the Demon.

Error404
Error404 HalfDork
3/13/23 1:19 p.m.

If they can market raucous at an attractive price, they'll survive long enough to be sold off to somebody else. As heavily as electric power plants are being pushed, consumers are getting what we're given. There will be plenty of Dodge e-emblems in the deployment parking lots while our 19 year olds are off bringing freedom to some mineral rich 3rd world country. 

With the crackdown on tuning and reinforcement of proprietary engine software, I can see the near future where electric tuning is more accessible.

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