ICYMI: F1, Lego partnership means more sets, experiences coming 2025

Clear some shelf space and open up your wallet, Lego and Formula 1 have entered a multi-year partnership that aims to attract more young fans and their families to the famed open-wheel racing series starting in 2025.

Before you ask, yes, this means there will be more Lego sets for you to buy–but also more sets for you to buy for your kids or children in your life:

“A diverse portfolio of new LEGO products will see the Formula 1 teams recreated in LEGO brick form for F1 fans and LEGO builders. This will include products from LEGO® DUPLO® for pre-school children, and sets for kids of all ages, as well as teenagers and adult builders.”

Lego further confirms that its new portfolio of F1 sets will feature all 10 teams currently on the grid.

The partnership also aligns with the upcoming 75th anniversary of the Formula 1 World Championship, with Lego planning interactive experiences at a handful of F1 races on the 2025 schedule:

“Activities to come in 2025 will include a focus on bringing fans closer to the worlds of innovation, technology and engineering through the fun of LEGO building, with interactive fan zone activities throughout the season for fans to experience, and products that celebrate the sport’s engineering and technical heritage.”

So not just more sets featuring current teams and cars, but potentially sets featuring historic teams and race cars–plus unique experiences at F1 races across the globe? Say no more.

While a firm timetable has yet to be confirmed, Lego indicates that more details about the full extent of products and experiences planned will be made available closer to the start of the 2025 Formula 1 season, which kicks off with the Australian Grand Prix, March 14-16.

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