Is that a GRM feature car in a guitar promo video for Japan?

J.A.
By J.A. Ackley
Jan 23, 2024 | camaro, Jack Higginbotham

What does a promo video for PRS Guitars Japan and Grassroots Motorsports have in common? If you pay attention at around the 20-second mark, take a look at the desk.


If you’re a frequent reader of GRM, that car might look familiar. Heck, you might recognize the speaker, too.

Yes, it’s the first-gen Chevrolet Camaro that has appeared here before. Well, technically, it’s an ASA late model with a replica body, but you get the idea.

[This Camaro body hides a powerful stock car chassis]

And the owner and driver of it, Jack Higginbotham, is the Chief Operating Officer for PRS Guitars. He seems to have a thing for a sweet tune, whether it’s a melodious V8 or a sweet-sounding six string.

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