Rate It: When Honda Sold a Rebadged Land Rover

Colin
By Colin Wood
Sep 29, 2020 | Honda, Land Rover, Rate It, Crossroad

Picture it: You are a car manufacturer and you want to add a serious off-road vehicle to your lineup, but you need to have it ready no later than yesterday. What do you do?

If you are Honda in the early '90s, you go straight for one of the most well-known builders of off-road vehicles, Land Rover. (Of course, having a 20% stake in parent company Rover also helps.)

Sold exclusively in Japan from 1993 to 1998, the Honda Crossroad was little more than a rebadged Series I Land Rover Discovery. For whatever reason, the Crossroad never sold particularly well.

Was Honda on the right track by tapping Land Rover for an off-road vehicle, or would nothing good ever come from Honda and Rover working together?

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Comments
Streetwiseguy
Streetwiseguy MegaDork
9/29/20 3:17 p.m.

Totally unaware of this.  Was it happening at the same time that the Sterling cars were being built in England?

mr2s2000elise
mr2s2000elise SuperDork
9/29/20 3:21 p.m.

Well lack of sales success, didn't stop them from rebadging the Isuzu Rodeo to a Passport, or Isuzu Trooper to an Acura SLX.

 

Of course Isuzu took the Honda Odyssey and made it a Isuzu Oasis LOL

chaparral
chaparral GRM+ Memberand Dork
9/29/20 3:42 p.m.

Is that the only production V8 Honda ever?

m4ff3w
m4ff3w GRM+ Memberand UberDork
9/29/20 4:40 p.m.

Not as good as the 827SLi  That was the pinnicle of that relationship.

 

 

Pete. (l33t FS)
Pete. (l33t FS) GRM+ Memberand MegaDork
9/29/20 4:43 p.m.

Is that actually spelled CRO$$ROAD ?

Feedyurhed
Feedyurhed UltraDork
9/29/20 4:43 p.m.

Interesting that a company known for it's quality and reliability re-badges a vehicle from a company known for it's lack of quality and unreliability.  Seems like an odd business choice even if you are desperate for an off roady sort of vehicle.

noddaz
noddaz GRM+ Memberand UltraDork
9/29/20 5:32 p.m.
mr2s2000elise said:

Well lack of sales success, didn't stop them from rebadging the Isuzu Rodeo to a Passport, or Isuzu Trooper to an Acura SLX.

 

Of course Isuzu took the Honda Odyssey and made it a Isuzu Oasis LOL

Isuzu got the better end of that deal.   Oh the hate for looking up Isuzu parts or working on an Isuzu in a Honda store.  

spitfirebill
spitfirebill MegaDork
9/29/20 7:28 p.m.
Streetwiseguy said:

Totally unaware of this.  Was it happening at the same time that the Sterling cars were being built in England?

I don't know but the Sterling was the ultimate turd. 

boxedfox (Forum Supporter)
boxedfox (Forum Supporter) Reader
9/29/20 9:49 p.m.

In reply to Feedyurhed :

They really didn't want to build their own SUV. Tried the same thing with Isuzu twice before they built the Pilot. Then magically, everyone was happy. Especially the people who traded in their Passports for Pilots.

Vigo (Forum Supporter)
Vigo (Forum Supporter) MegaDork
9/29/20 10:32 p.m.

I had an Isuzu SUV that i thought was built wonderfully and was very reliable. It had a GM v6 and a japanese transmission. I contend that Isuzu SUVs didn't fall away from Honda levels of reliability until they had a Japanese v6 and a GM transmission! Unfortunately, those were the years Honda was rebadging them. 

Also, 827SLi? YES.

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