And Today’s Best Selling Porsche Model Is?

David S.
By David S. Wallens
Jul 29, 2019 | Porsche

Quick, name the top-selling model in the current Porsche lineup. Boxster? Cayman? Cayenne? 

How about the Macan?

Scroll down for the official release. And let us know your thoughts in the comments below. 

 

 

Press Release 26/07/2019
 
Growth at high level in the first six months

Half-year results: Porsche increases sales revenue by nine per cent

Stuttgart. In the first six months of 2019, Porsche AG once again increased its sales revenue, the operating result before special items, deliveries and the number of employees. The sales revenue grew by nine per cent to 13.4 billion euros compared with the prior-year period. The operating result before special items increased by three per cent to 2.2 billion euros; the return on sales before special items was 16.5 per cent. Deliveries grew by two per cent, with the company handing over 133,484 vehicles to customers by the end of June. The workforce increased by five per cent to 33,839 employees in the first half of 2019.

“Our half-year result is a solid basis for a successful business year 2019. One success factor behind this is our attractive product range,” explains Oliver Blume, Chairman of the Executive Board of Porsche AG. "In the first six months of this year, we have launched a range of innovative, emotive products onto the market with the new 911, the 911 Cabriolet, Cayenne Coupé, 911 Speedster, 935, 718 Spyder and GT4.”

“After a challenging first quarter in 2019, we are now fully on course,” says Lutz Meschke, Deputy Chairman and Member of the Executive Board for Finance and IT at Porsche. According to Meschke, the results growth was mainly due to higher volumes of vehicle sales. In contrast, currency effects and expenses relating to the e-mobility offensive had a negative impact.

Special items in the second quarter 2019
The diesel issue resulted in special items amounting to 0.5 billion euros in the second quarter. After special items, the operating result was therefore 1.7 billion euros. The return on sales after special items was 12.5 per cent.

In May 2019, the Stuttgart Public Prosecutor's Office comprehensively ended the administrative offence proceedings against Porsche AG in connection with deviations from regulatory requirements for certain Porsche vehicles through issue of a fine notice. The fine notice provides for a fine totalling 535 million euros, consisting of a penalty in the amount of four million euros for a negligent breach of duty in engine testing and a levy of economic benefits in the amount of 531 million euros. The levy amount is based largely on the profitability of the company. Reserves were already set aside in the first quarter of the year on Volkswagen Group level for the risk of possible payment obligations from the fine notice. Porsche AG included the financial effects from the notice in the second quarter.

Deliveries to customers: Largest increase for Cayenne
Porsche AG delivered 133,484 vehicles worldwide in the first half of 2019, representing a two per cent increase compared with the same period in the previous year. 41,725 Cayenne vehicles were delivered, marking the strongest model growth with a rise of 45 per cent. The new generation has been available in all markets since this year, while the Coupé version arrived in dealerships in May. The most-sold model worldwide remains the Macan, with 47,367 deliveries.

Porsche achieved 28 per cent growth in China up to the end of June. In Asia-Pacific, Africa and the Middle East, deliveries increased to 57,397 vehicles, with 20 per cent growth compared with the prior-year period. In the USA, Porsche was also able to consolidate its position in the first half of 2019, achieving three per cent growth with 30,257 deliveries.

Outlook for the overall year
Porsche expects deliveries to increase in the 2019 financial year, driven in part by new products such as the Cayenne Coupé, the 718 Spyder and 718 Cayman GT4. The Taycan, Porsche’s first all-electric sports car, will also arrive in dealerships at the end of the year. The company is also expecting a slight increase in terms of sales revenue. “Despite very high investment in electrification, digital transformation, and in the expansion and renovation of our company locations, we aim to continue to meet the high earnings target of Porsche,” says Meschke.


Further information, film and photo material in the Porsche Newsroom: newsroom.porsche.com
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Comments
Duke
Duke MegaDork
7/29/19 10:03 a.m.

I don't care what revenue they allegedly provide to specialty car makers.

The hell-spawned SUV / coupe crossover segment cannot die a quick enough death to satisfy me.

Massive SUV exterior size combined with seriously restricted interior space?  Check.

Sports sedan handling compromised by pointless ride height?  Check.

Cayenne Coupe, BMW  X6, Mercedes GLC, whatever else - I hate every single one of these vehicles, from every manufacturer.

 

1988RedT2
1988RedT2 UltimaDork
7/29/19 10:11 a.m.

No surprises there.  If I was shopping for a Porsche, it would be the Cayenne, but I'd wish it was a little larger.

Edit:  The market for toys will always be small.  Enthusiasts should embrace the fact that Porsche manufactures vehicles that real families can use as that enables them to continue to offer 2-seat sports cars for recreational use.  You can't have one without the other.

pinchvalve
pinchvalve GRM+ Memberand MegaDork
7/29/19 10:11 a.m.

According to Porsche, Macan is Indonesian for Tiger.  

Flynlow
Flynlow HalfDork
7/29/19 10:20 a.m.

Do they combine sales numbers with the audi Q3? (snicker)

Im glad it allows sports car makers the revenue to keep their good cars alive, but i share Dukes sentiment about looking forward to the CUV segment's demise.  Based on wagons, then minivans, it should be about the time the next generation becomes parents and their predecessors tastes become "uncool".

aircooled
aircooled MegaDork
7/29/19 10:31 a.m.

I understand why they are doing it (as made obvious by the sales numbers), I just wish they had created some sort of related sub-group to badge the non-sports cars. 

Obviously, the appeal of their SUV's to many, is heavily influenced by the badge.

californiamilleghia
californiamilleghia HalfDork
7/29/19 10:41 a.m.

Many years ago I was at  the Porsche factory  and was taken to lunch by one of the department heads at the employee canteen , 

His big push was the SUVs as it gave Porsche a good income so they had money to develop the 911 and Race shop , 

Same as the Boxster  got the Porsche name  back out in the public with a  lower priced sports car.

I guess the same could be said with most of the car companies , without SUVs and Pick Ups where would they be ?

spacecadet
spacecadet GRM+ Memberand Dork
7/29/19 10:49 a.m.
Duke said:

I don't care what revenue they allegedly provide to specialty car makers.

The hell-spawned SUV / coupe crossover segment cannot die a quick enough death to satisfy me.

Massive SUV exterior size combined with seriously restricted interior space?  Check.

Sports sedan handling compromised by pointless ride height?  Check.

Cayenne Coupe, BMW  X6, Mercedes GLC, whatever else - I hate every single one of these vehicles, from every manufacturer.

 

I think they're ugly and disgusting.. But they continue to have fantastic profitability and they continue to allow MFR's to build the stuff we love. 

Mazdeuce and I have had multiple conversations about this. 

For every cayenne and Macan and panamera they make with a stupid profit margin they can invest in a project with little or no ROI. 

 

 

spacecadet
spacecadet GRM+ Memberand Dork
7/29/19 10:51 a.m.
californiamilleghia said:

His big push was the SUVs as it gave Porsche a good income so they had money to develop the 911 and Race shop , 

Same as the Boxster  got the Porsche name  back out in the public with a  lower priced sports car.

I guess the same could be said with most of the car companies , without SUVs and Pick Ups where would they be ?

Yep. 

yupididit
yupididit UltraDork
7/29/19 10:52 a.m.
Duke said:

I don't care what revenue they allegedly provide to specialty car makers.

The hell-spawned SUV / coupe crossover segment cannot die a quick enough death to satisfy me.

Massive SUV exterior size combined with seriously restricted interior space?  Check.

Sports sedan handling compromised by pointless ride height?  Check.

Cayenne Coupe, BMW  X6, Mercedes GLC, whatever else - I hate every single one of these vehicles, from every manufacturer.

 

 

Good thing there are those of us out there that rather drive the things you hate rather than a minivan or wagon. And you wont be forced to drive a CUV as there's money made from them for other types of vehicles to be produced and driven by you. So, we all win. Don't wish the quick demise of the financer of our cool things.  That's selfish sir! I want my Macan and 911 too! 

Cooter
Cooter SuperDork
7/29/19 11:00 a.m.

I just never understand why automotive "enthusiasts" love to hate vehicles that other people love.  

There are plenty of vehicles that don't appeal to me, but if it has wheels and is able to be driven, I usually can see the appeal in it.

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