ICYMI: Bugatti, Rimac enter joint venture with Porsche holding major stake

Yesterday, Porsche CEO Oliver Blume and Rimac CEO Mate Rimac signed contracts signifying the creation of Bugatti Rimac, a joint venture set to be established in “the fourth quarter of 2021.”

Formerly a subsidiary of VW Group, Bugatti–and now Rimac–will function under the umbrella of Porsche, with 55 percent of the shares of the new joint venture going to Rimac Automobili, and the remaining 45 percent going to Porsche.

What’s the plan for Bugatti Rimac, then? At this point, we can speculate, but this is what Blume had to say:

We are combining Bugatti's strong expertise in the hyper sports car business with Rimac's tremendous innovative strength in the highly promising field of electric mobility. Bugatti is contributing a tradition-rich brand, iconic products, unique quality standards and craftsmanship, a loyal customer base and a global dealer network to the joint venture. In addition to technology, Rimac is contributing new development and organizational approaches.

What do you expect to see out of this new Bugatti Rimac joint venture?

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