Honestly, I just assume almost all of those massive aftermarket names are the same company.
According to Business Wire, Holley has acquired “substantially all of the assets” of AEM for $52 million.
The acquisition could allow Holley to expand into new markets, as well take advantage of AEM's recent forays into EV swaps, as President and CEO of Holley Tom Tomlinson highlights:
“The acquisition of AEM is strategic and accretive and we’re excited to welcome even more aficionados of import and other sport compact cars into our growing community of gearheads. We’re also very excited about the work AEM is doing to bring cost effective and easy to use electronic control systems to enthusiasts that are passionate about EV Conversions.”
Honestly, I just assume almost all of those massive aftermarket names are the same company.
In reply to Keith Tanner :
The pretty much are.
https://www.holley.com/brands/
If not under the same brand umbrella, there are just a few holding companies owning most of the industry. Bad, good ? Not sure, but at least a lot of the small companies get some funding behind them.
Lee said:In reply to Keith Tanner :
The pretty much are.
https://www.holley.com/brands/
Wow I had no idea. There's some BIG names on that list. Like Tremec transmissions, Simpson, MSD... There must be 20+ big companies owned by Holley.
Lee said:In reply to Keith Tanner :
The pretty much are.
https://www.holley.com/brands/
Wow, I knew they owned a bunch but many of those I wasn't expected. APR, Dinan, RacePak, SPAL, Stilo, etc... My first thought was, "well there goes AEM" but seeing half the brands they own I doubt this sale will affect consumers much, if at all.
Oh great now my cold air intakes are going to say Holly on them
WillG80 said:Lee said:In reply to Keith Tanner :
The pretty much are.
https://www.holley.com/brands/Wow I had no idea. There's some BIG names on that list. Like Tremec transmissions, Simpson, MSD... There must be 20+ big companies owned by Holley.
Does Colt still own Holley?
Pete. (l33t FS) said:WillG80 said:Lee said:In reply to Keith Tanner :
The pretty much are.
https://www.holley.com/brands/Wow I had no idea. There's some BIG names on that list. Like Tremec transmissions, Simpson, MSD... There must be 20+ big companies owned by Holley.
Does Colt still own Holley?
Colt doesn't even own Colt. They got bought by CZ.
Didn't K&N own AEM before?
Holley: like Disney but for car parts
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